Unless you’re a company willing to spend $12k per month just to operate a high end ORM tool, you’ve used any one of several dozen monitoring tools and then ventured out into the World Wide Web to respond to comments made about your company, products, and industry.

…read more

Popularity: unranked [?]

Happy Friday Everyone!  Just in case you missed, this week marked some interesting headlines about Google, Yahoo, Microsoft and Sony. In addition, news about the return of a popular technology conference, another patent lawsuit filed and some great insight and trends on online consumer behavior.  Have a great weekend!

Technology

InformationWeek – Comdex Returns As Virtual Event

ComputerWorld – HTC says it uses own technology, not Apple’s

CNN Technology – Sony to launch challengers to iPad, iPhone

Reuters – Google takes aim at Microsoft with DocVerse acquisition

…read more

Popularity: 6% [?]

I ran into a bug the other day, something I call the Radio Button/Repeater bug. It’s a known bug detailed in Microsoft’s KB article 316495.

In case you don’t want to read that, here’s a description of the bug:

…read more

Popularity: unranked [?]

There was quite a bit of interesting news and headlines this week.   Just in case you missed, here are some of this week’s highlights.  Have a Great Weekend!

Technology

CNN Technology – Time for Apple to get serious about video  

DailyFinance – Publishers Bet on ‘Enhanced’ Textbooks for the Digital Future

InfoWorld – Cisco invests in virtualization security startup

Internet News – Over 150 Million Smartbooks by 2015

Reuters – Microsoft may end up resorting to M&A in mobile

…read more

Popularity: unranked [?]

If you were formerly enjoying the tweetable wit and wisdom of a particular San Antonio-based killer whale, I regret to inform you that he will no longer have access to the company wifi.

…read more

Popularity: 6% [?]

Email Marketing is a simple marketing channel but can be complex or cause problems if not done correctly. The following short quiz was not only designed to measure or gauge your knowledge of email marketing but at the same time educate you or get you to think about some of the most important practices involved in running a successful email marketing campaign.  The answers in the end will help you make better choices.

There are 16 Short Questions worth a total of 100 points.

Start the Email Marketing Test

Ankush Agarwal
Senior Search Marketing Analyst
MarketNet, Inc.

Popularity: unranked [?]

It’s that time of the week. Wind down, relax, and check out some of the news items you missed out on because you’re so super focused and diligent! Thanks to Ankush for providing this week’s links!

Technology

Econsultancy – 24 mobile carriers team up to take on Apple

BusinessWeek – Technology Takeovers to Pick Up in 2010, Consulting Firm Says

VentureBeat – Qualcomm launches next-generation mobile TV technology

ZDNet UK – IE to lose Windows monopoly in Europe next week

…read more

Popularity: unranked [?]

I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay Per Click campaigns.

Because honestly, if visits are the #1 success metric a client obsesses over, we as the new vendor will actually look like we’re hurting their efforts rather than helping them.

Here’s why:

…read more

Popularity: 6% [?]

There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people say, “Show me the traffic!”

Here’s why traffic is a bad success metric for PPC:

…read more

Popularity: 6% [?]

Buying email lists is probably the most common method marketers think of when building their subscriber list.  However, there are a lot of loops you have to go through to make sure the list you buy complies with the CAN-SPAM Act.   Marketers cannot ignore that there are certain ramifications if they do not comply with the CAN-SPAM Act.   In my opinion, and probably many others, it is most likely not the right route to go in growing your list of email subscribers.

Here are ten tips that can help you acquire or grow your list of email subscribers without buying a list:

…read more

Popularity: unranked [?]