Monthly Archives: March 2008

Banner Ads are Good Links Too

The challenge for every agency and marketing manager is to avoid tunnel vision in regards to linking. We all know that links (call them “inbound links”, “external links”, or “backlinks”) make up the backbone of the Google ranking algorithm. But … Continue reading

Are You Protecting Your Corporate Reputation Online?

Do you know where you stand in the eyes of your target audience? Some business owners do. Some don’t. Even the ones that are aware don’t always put any PR initiatives into action. Here’s the rub. Even if your company … Continue reading

Viral Marketing Enables Teens to Communicate with Candidates

Viral communication is one of the Internet’s most powerful features. What I mean by viral communication is a web site that encourages its visitors to invite other people to visit it. Through visits and referrals the site gains momentum and … Continue reading