The challenge for every agency and marketing manager is to avoid tunnel vision in regards to linking. We all know that links (call them “inbound links”, “external links”, or “backlinks”) make up the backbone of the Google ranking algorithm. But let’s not react too strongly to the abuse of link swapping in the past. There’s a temptation to hone in on what we would consider an “ideal link” for search ranking value and discard all pursuit of the rest.

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Popularity: unranked [?]

Do you know where you stand in the eyes of your target audience? Some business owners do. Some don’t. Even the ones that are aware don’t always put any PR initiatives into action.

Here’s the rub. Even if your company doesn’t focus on Web-related marketing, you can still lose business from what’s being said about you online. Hence, it pays to monitor your online reputation regardless of your level of Web involvement.

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Popularity: 4% [?]

Viral communication is one of the Internet’s most powerful features. What I mean by viral communication is a web site that encourages its visitors to invite other people to visit it. Through visits and referrals the site gains momentum and publicizes itself . . .

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Popularity: unranked [?]