Email: 2008 Email Marketing Trends and Metrics
I attended a great one-day seminar last week on the topic of email marketing at an event hosted by ExactTarget. They had a variety of speakers in attendance – with split programming tracks in the afternoon for B2B and B2C email marketing. I typically find events like this very invigorating – taking notes like a madman, and eating up any statistics that are thrown out. What I’d like to share with you today are what I feel to be the most noteworthy statements / metrics in regards to email marketing so far this year …
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