Interactive Industry - News & Views

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Email: 2008 Email Marketing Trends and Metrics

I attended a great one-day seminar last week on the topic of email marketing at an event hosted by ExactTarget.  They had a variety of speakers in attendance – with split programming tracks in the afternoon for B2B and B2C email marketing.  I typically find events like this very invigorating – taking notes like a madman, and eating up any statistics that are thrown out.  What I’d like to share with you today are what I feel to be the most noteworthy statements / metrics in regards to email marketing so far this year …

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Design: So You Need Some Website Imagery

You’re looking towards a web site redesign, or potentially launching a site from scratch.  You need imagery to add personality to your content, and have no idea where to begin looking for images.  Here are a few logistical things you will need to know when purchasing and searching for imagery . . .

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