I’ve been in the Etail space for just over 10 years now, and have been through just as many holiday selling seasons.  Historically, prep for the holidays begins towards the end of the summer – ensuring your media placements are locked up, product selections identified and placed on reserve / contract, photography in place for holiday products, fulfillment centers are ready for the increase in demand, and customer support is increased to handle the load of inbound phone calls and consumer emails.  Actually, that’s just the tip of the iceberg when getting ready for the holidays . . .

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