There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.
Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy means the power to reach your audience now.
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The beginning of a multi-part observation and analysis on emerging trends in Mobile Devices presented by MarketNet . . .
Some 40 plus years since its origin, Moore’s Law is alive and well. For those of you not familiar with it, Gordon Moore, co-founder of Intel, postulated around 1965 that “[the number of transistors per square inch on integrated circuits would double every year]”. This was later revised to every 18 months, but is still remarkable that with all the breakthroughs and advances in the evolution of IC technology over this period, the Law still holds true and shows no indications of being broken in the near future. One might conclude this is a fact of life.
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Retail sales are down significantly – as referenced in this jaw-dropping article from Bloomberg.com. This is a challenge not only for brick-and-mortar stores, but retail E-commerce sites as well. Consumers dealing with next to impossible economic times, and the startling news that US unemployment rates are at a 14-year high of 6.5%, is putting the crunch not only on how much money consumers choose to spend, but who they will be shopping with as the holiday season approaches.
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Whether or not you have (or realize you have) disabled visitors to your web presence, chances are that web accessibility is more important to the performance of your site than you realize.
1. Everyone has a blind visitor to their site, and his name is Google.
The exact same strategies you can implement on your site to make it accessible to blind visitors almost always helps your organic search engine positioning. Insuring that images have relevant ALT attributes, descriptive TITLE tags, and using Cascading Style Sheets (CSS) for formatting rather than inline markup, all make your site far easier to use for disabled visitors, and also enhance your position with search results.
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Popularity: 4% [?]
