We’ve encountered our fair share of people who buy domains like they’re hot cakes (I “may” be a little guilty of said compulsion myself). They do so without any real active strategy in place for using them. The most common reason is that they’ve noticed a new competitor or two using keyword-rich domains and begin wondering what else is available out there. They do some digging, and realize that they could have 20 more keyword-rich domain competitors by next week.

So you (I mean “they”) buy one, ten, or twenty domains. You feel a sense of satisfaction from having ripped the opportunity straight out of the clutches of unforseen competitors, only to realize you now own valuable real estate and maybe have no clear plan to use them. I’ve heard questions like, “Should I copy my website onto each domain?” or “Should I redirect all of these other domains to my main website?” or “Should I just create a dozen splash pages?”

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On the first day of Christmas,
social media sent to me
Killer links from @jowyang for me to see.

On the second day of Christmas,
social media sent to me
Two useless MySpace surveys,
and killer links from @jowyang for me to see.

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Popularity: 4% [?]

After reading my last post, 5 Reasons Why Your Company Should Twitter, you may be chomping at the bit to create your Twitter profile and get started connecting with others. But before you do, a word of caution: There are at least three unique approaches to corporate Twittering, and careful consideration is necessary before launching out into full-fledged Twitter marketing. The #1 most common mistake companies make in regards to social media and search marketing is launching half-baked strategies. This usually occurs when a senior level executive learns of a hot new technology and impulsively decides that the company must have a presence there ASAP.

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Popularity: unranked [?]