Social Media Marketing has been all the rage for two years or more now, and is slowly being adopted into the mainstream. Mainstreaming SMM will have several efffects, one of which will be the increasing difficulty to find quality employees.

It’s still early in both SMM and green commerce. Hundreds, if not thousands, of marketing employees are fed up with the eco disasters of their past and present employers. As more green companies seek out social media marketers, we’ll see a vast array of employee options. Each person looking to champion a company they can believe in will jump on that bandwagon as soon as they can. Which will inevitably lead to the plateau.