Monthly Archives: February 2009

Do-It-Yourself Information Architecture

There are a lot of DIY (Do It Yourself) people out there. My dad is one of them. He doesn’t mind the required 2+ trips to Home Depot per project, the purchase of specialized tools, and the eerie coincidence that … Continue reading

Comments on a Company Blog Don’t Have to be Uber-Scary

There are two automatic responses to the subject of implementing a company blog: 1. We’re understaffed as it is and we can’t spare anyone to blog 2. We can’t allow negative comments about our company on our own website. We’ll … Continue reading

Defect Tracking Tools: So Much More than Reporting Bugs

How effective is your Quality Assurance department’s defect management tool? Sure, it can log and route bugs. But can it do more? Is it doing more? These are questions that should both be answered Yes! If not, that’s ok too. … Continue reading

Tools to Manage Twitter

In our last post, we discovered what Twitter is, how to get started using Twitter, and how to “follow” other people on the Twitter network. Now that you have your feet wet in the Twitter universe, it’s time to make … Continue reading

Getting Started with Twitter

You’ve heard the name “Twitter,” and probably thought to yourself, “Great, another form of Internet communication I don’t need.”  Honestly, that was my first thought as well when a co-worker of mine brought the service to my attention just over … Continue reading

Understand Online Consumer Behavior through Expectancy Theory of Motivation

Article takes a look at online consumer behavior by applying Vroom’s Expectancy Theory of Motivation to get a better understanding of what is behind the consumer’s mind. Continue reading