Interactive Industry - News & Views

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IA: Do-It-Yourself Information Architecture

There are a lot of DIY (Do It Yourself) people out there. My dad is one of them. He doesn’t mind the required 2+ trips to Home Depot per project, the purchase of specialized tools, and the eerie coincidence that one home improvement project seems to invariably lead to another. I do mind. I want to find the expert and work with them to get that single job done as best as possible the first time around. It saves me time and money in the long run, because I don’t have the tools or the years of experience the expert brings by just walking in the door.

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Popularity: unranked [?]

Blogging: Comments on a Company Blog Don’t Have to be Uber-Scary

There are two automatic responses to the subject of implementing a company blog:

1. We’re understaffed as it is and we can’t spare anyone to blog

2. We can’t allow negative comments about our company on our own website.

We’ll cover #1 in a later post, but let’s skip #1 for now and move on to #2.

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Popularity: 34% [?]

QA: Defect Tracking Tools: So Much More than Reporting Bugs

How effective is your Quality Assurance department’s defect management tool? Sure, it can log and route bugs. But can it do more? Is it doing more? These are questions that should both be answered Yes! If not, that’s ok too. But take a long hard look at what effective issue management can do, and consider what other areas this often over looked ‘necessary evil’ is capable of.

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Popularity: unranked [?]

SMM: Tools to Manage Twitter

In our last post, we discovered what Twitter is, how to get started using Twitter, and how to “follow” other people on the Twitter network. Now that you have your feet wet in the Twitter universe, it’s time to make sense out of the “controlled chaos,” by throwing a lasso around Twitter to get it to work the way we want it to – both from an online and offline perspective.

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Popularity: 23% [?]

SMM: Getting Started with Twitter

You’ve heard the name “Twitter,” and probably thought to yourself, “Great, another form of Internet communication I don’t need.”  Honestly, that was my first thought as well when a co-worker of mine brought the service to my attention just over a year ago.  In the year that’s passed, I finally dug deeper into the power of the Twitter network, and with the help of another co-worker, learned to manage Twitter activity so that it’s actually useful.  Actually, “useful” is an understatement . . .

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Popularity: 2% [?]

Marketing: Understand Online Consumer Behavior through Expectancy Theory of Motivation

For those who have not heard of about the Expectancy Theory of Motivation, developed by Victor Vroom  in 1964, we use the Expectancy Theory of Motivation to help us understand how individuals make decisions regarding various behavioral alternatives. The model deals with the direction aspect of motivation, that is, once behavior are energized, what behavioral alternatives are individuals likely to pursue.

The expectancy theory says that individuals have different sets of goals and can be motivated if they believe that:

  • There is a positive correlation between efforts and performance
  • Favorable performance will result in a desirable reward
  • The reward will satisfy an important need
  • The desire to satisfy the need is strong enough to make the effort worthwhile

Vroom’s Expectancy Theory is based upon the following three beliefs:

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Popularity: unranked [?]

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