The number of Incoming Links to ones site, has been for a long time, one of the major underlying principles behind Google’s ranking algorithm in determining how high your site ranks for particular keywords.
With Google holding the largest search engine market share, it is imperative that web site marketers and owners follow the policies that adhere to the guidelines set forth by Google for Link Building.
A brief excerpt from Google’s Policy on Link Building:
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Never fear, MarketNet has even more Friday links for your perusal. These are the items I’ve bookmarked this week as being important to the Interactive Advertising medium . . .
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I happened across a few articles worth reading this week, so I’m sharing them with all of you. A couple of these might have been published weeks ago, but they were new to me. Hope you enjoy the reads:
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During lunch a couple of weeks ago, I had an interesting discussion with a former colleague about whether the best practices surrounding screen resolutions were on the move again. He was trying to convince me that 1280×1024 was the new 1024×768. I was listening, but not biting.
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After returning from SXSW Interactive in Austin, I am all hot and bothered again on the subject of corporate blogging. I’m going to do my best to vent elsewhere and make this a straight-up value-add article for those of you still sitting on the fence of blogging.
So with very little warmup, let’s dive straight in, shall we?
1. On-Site Optimization is Rarely Enough for Long-Term Success
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Twitter. Twitter this, Twitter that. Twitter everything. It’s all over the news, prime-time programming, magazines, any many more locations online and offline. I have some news for you, this “technology” isn’t going away anytime soon. Many of us at MarketNet use Twitter – some for personal communications only, and some for a mix of personal communications, broadcast media, and often – a place to go to for help and to help others.
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Last week I studied keyword traffic for local search results related to various types of Dallas web services. I noticed a significant gap between the number of people looking for marketing services and those looking specifically for web design/development services. By significant, I mean more than 600 daily search difference. So why are so many more people looking for internet marketing than web design or development? I’ll offer my best guess below.
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Recently, there was an article in one of our local newspapers where the author claimed that social media was not a viable marketing method, and that traditional media would thrive again in the future. I have the complete opposite opinion, and I’d like to share my reasons. Let me begin with a somewhat profound challenge for Marketers out there -
1. I do not listen to the radio, therefore I hear no audio commercials.
2. I have DVRs on each of my TV and have not seen a television commercial in ages.
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