Friday Links – Part II

Never fear, MarketNet has even more Friday links for your perusal.  These are the items I’ve bookmarked this week as being important to the Interactive Advertising medium . . .

  • Jeremiah OwyangWeekly Digest of the Social Networking Space
    This is THE blog entry I look forward to most every week.  The insight that Jeremiah provides is outstanding.  Need to keep a finger on the pulse of social media?  Bookmark this site now!
  • eMarketerWhat CMOs Are Thinking
    eMarketer provides solid stats (with lovely charts) on a wide variety of Interactive topics.   This post in particular illustrates the challenges that corporate CMOs are facing in today’s challenging environment.
  • Church of the Customer BlogTwitter and Advertising
    This blog is a great introduction to ExecTweets – the first commercial Twitter venture.  This is actually part one of a two-part series.
  • Micro PersuasionSocial Networking Demographics:  Boomers Jump In, Gen Y Plateaus
    Great post on how “Baby Boomers” (including my parents) are embracing social media, as Generation Y seems to have flat-lined (i.e. adoption already in place).
  • Duct Tape MarketingContent is the Most Trusted Form of Advertising
    I don’t think I can say this enough – content is EVERYTHING.  This post from Duct Tape Marketing reinforces what MarketNet has been stating for years.

Each of the sites listed above have RSS feeds available for blog readers, and I highly suggest you subscribe (for free of course).

In the next few weeks I’ll continue to share what I consider to be THE best blogs to gather information from, that publish on a DAILY basis.

Matthew Brown
Senior Director of E-Commerce and Interactive Marketing
MarketNet, Inc.
Follow us on Twitter!  @MarketNet

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