There was a great article called “Rescuing the E-Commerce Deal When the Customer’s Walking Away” published last week at the Ecommerce Times featuring a quote from MarketNet.
The following is an excerpt from the beginning of the article:
‘Nothing is as heart-wrenching to an e-tailer as watching a customer abandon a full cart just seconds before consummating the deal. To be so close yet so cashless is more than frustrating; it’s harmful to an e-tailer’s health. A virtual armory of tools are in use to woo, cajole, prompt and push consumers to make the buy — but are they working, or are they turning even more customers away?
“Most fall woefully short,” Matthew Brown, senior director of e-commerce and interactive marketing at MarketNet, told the E-Commerce Times. “Instead of focusing on using tools and technologies to help the customer, much more thought and time needs to go into Web site architecture in the first place.”‘
My response to the question at hand was actually much longer . . .
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Collectively, there is a ton of blog reading by employees at MarketNet. Blogs allow us to stay on top of emerging trends, insightful ideas, and leading strategies for success in the world of “Interactive.” Today’s “Friday Links” post focuses on not just social media, but social media done RIGHT.
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I don’t remember the first cellphone I ever bought. I think I must have owned a normal looking one in the beginning, but I can’t for the life of me remember what it might have been. Suffice it to say, I leaned toward texting phones as quickly as possible. Lucky you… I’m going to take you on a brief historical jaunt through the cellphones I’ve used.
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Many Non-Profit organizations have taken advantage of an online presence to create awareness for their respective causes. Some have done an excellent job, while others may have not realized their potential.
I would like to acknowledge the following ten non-profit charity organizations that appear to go above and beyond to create an effective online presence and the reasons that I believe are behind their success (In no particular order).
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As more and more of our clients implement WordPress-based blogs on their existing websites, there is training needed to understand how to make the most out of WordPress. First, let me give a plug for the video tips on WordPress.tv – it’s an excellent place to go and hear real people explain different tips and insights into the WordPress platform. But in addition to those killer videos, we’re going to provide some insights into WordPress right here in our trusty internet marketing blog.
Today’s topic is “Must-Have WordPress Plugins.” This is my list of preferred plugins I automatically upload to each of the 31 blogs I’ve set up. Let’s dive in.
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Forrester Research claims that 60% of emails will be previewed on a mobile device by mid-2009. Beyond being a staggering statistic that shows the rapid growth of the mobile Internet experience, this statistic should act as a loud wake-up call to email marketers around the world . . .
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It’s that time of week again. Let’s take a quick tour around the blogosphere and see what we missed:
If You Don’t Rank, Did You Fail?
I particularly like this SEOBook article, because it points out to those obsessed about top-level, generic keyword rankings that all types of marketing are about winning the war of conversions and sales, not each individual battle for rankings.
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“Top 10” lists are a perennial favorite. They are quick to read, (ideally) easy to understand, and out of ten items, the average person is going to remember seven (plus or minus two). Information architecture, which is the discipline of designing how users and systems interact with information, is core to a successful website – and this is the list of the top 10 IA tips that can help your website be one of them.
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