Let me present a typical scenario for you – A corporate Ecommerce department needs to redevelop their web site for both aesthetic and functional reasons, and ultimately to increase sales. The Marketing department wants to insure branding guidelines are followed, and create a “brand experience.” IT wants to recommend the systems that will be used, manage vendors, and has ongoing security concerns for both the corporation and its online clients.
The Ecommerce team needs to SELL, though now they potentially have a major obstacle with the Marketing department’s branding requirements . . .
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Late Wednesday evening, we heard TechCrunch and Cnet discuss news of some very cool changes coming Twitter… changes you’ll want to know about. Ex-Google VP of Search Quality, Santosh Jayaram, is Twitter’s new VP of Operations, which in and of itself should tell you where the super hot social media company is focused.
During the TiEcon 2009 TweetUp focused on Twitter and LinkedIn, Jayaram “confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.”
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E-Merchants who want to expand their base outside the United States must consider and evaluate certain things before proceeding with their decision to sell products online to an International Market. It is not just about simply translating your site into multiple languages. There are things beyond site language translation that a company needs to think about. We have put together a list of the top ten things a company should consider before selling products, Internationally.
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