Many companies have taken notice of the importance of integrating Social Media into their overall Corporate Marketing initiatives and have effectively jumped right into the social media bandwagon by building successful presences on Facebook as well as on Twitter.
But what some companies have failed to acknowledge is that the use of, or integration of 3D Virtual Worlds into their Social Media Campaign can give them an even stronger presence online.
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In case you’ve been buried under a pile of projects, we’ve put together our favorite articles from the week. Take a look below, and have an free weekend.
Technology Review – Firefox Goes Mobile
Reuters.com – Cisco: Smart Grid May Be “1,000 times larger than the Internet”
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Happy Friday to all of you! I hope this Friday finds you well rested and ready for another fabulous weekend. Here are a few of this week’s articles from around the Web that you shouldn’t miss.
CopyBlogger – 7 Ways You’re Screwing Up Relationship Marketing
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Mozilla Labs, the people behind the Firefox web browser, have recently announced their newest project: Jetpack. Jetpack is… well it’s a little complicated. From an end user’s point of view, Jetpack will be another type of extension you can install to add features for your browser. For developers, it’s an API to write add-ons for Firefox (and maybe “more” according to Mozilla) using technologies you already know.
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Wordpress 2.8 (codename “Baker”) hit the World Wide Web last week and it brought a slew of new fixes, features, and improvements to the reigning number one blogging platform. This version sees improvements to the theme browser (not particularly useful to our clients and their custom themes), sidebar/footer widget functionality, admin usability and functionality, and most importantly optimized code to improve speed and the overall blogging experience. According to the official Wordpress announcement post, this version brings “cooler, smoother, simpler blogging” to the masses.
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Monday got you down? In need of a good laugh? Watch Tom Hanks and Stephen Colbert brainstorm to figure out how to send the perfect USO care package over to the troops in Iraq:
What happens after the crate is sealed? Want to see if Stephen is able to escape his wooden prison? Check out the MarketNet developed Mr. USO website to see what happens after Tom Hanks nails the crate shut.
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It’s been a fantastic week, and it’s time to wrap up the day and get our weekend groove on. So as we stick a fork in the week, check out these freakishly fabulous Friday faves:
Mashable – Twitter Launches Verified Accounts
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One of the things that we will be doing in the next few weeks is sharing some strategic uses of Social Media. This week’s example is the following scenario:
Tool Manufacturer Z
Challenge: Promote new product to workers/handymen
Approach:
- Target handymen based on profile keyword search
- Video contest: Challenge handymen to test their current tool versus new tool
- Winner receives new tool & toolset and agrees to do 5 projects on video with new tool
- Promote video on social media sites and company web site
We presented this scenario in today’s webinar on “Social Media Strategies to Promote your Brand”. We are conducting a series of webinars and would appreciate your feedback on the topics that interest you the most. If you would like to find out about registering for future webinars follow us @Marketnet.
Webinar Poll
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This blog post isn’t going to be the typical post that you would expect an interactive agency to publish. We aren’t going to address why your business should have a blog, but rather how blogging is good for your health. I started my own personal blog a little over two years ago. The title of my blog is “To Life!” It’s not indexed by Google or others and it doesn’t have any advertising. When I started the blog I was diagnosed with cancer in the lining of my left lung. My lung was totally collapsed and I had difficulty carrying on a conversation. The purpose of my blog was to communicate with friends and family members without taxing my body.
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