One of the things that we will be doing in the next few weeks is sharing some strategic uses of Social Media. This week’s example is the following scenario:
Tool Manufacturer Z
Challenge: Promote new product to workers/handymen
Approach:
- Target handymen based on profile keyword search
- Video contest: Challenge handymen to test their current tool versus new tool
- Winner receives new tool & toolset and agrees to do 5 projects on video with new tool
- Promote video on social media sites and company web site
We presented this scenario in today’s webinar on “Social Media Strategies to Promote your Brand”. We are conducting a series of webinars and would appreciate your feedback on the topics that interest you the most. If you would like to find out about registering for future webinars follow us @Marketnet.
Webinar Poll
What future webinar topic would you like to attend most?
- Determine profile / persona approach: company, employee, or fan (43%, 6 Votes)
- Establishing relevant SMM metrics / goals (21%, 3 Votes)
- Monetizing SMM efforts (14%, 2 Votes)
- How to maintain social relevance for the months and years ahead (14%, 2 Votes)
- Other (explain in comments below) (7%, 1 Votes)
- Levels of information disclosure: what is appropriate for my company? (1%, 0 Votes)
Total Voters: 14
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