It’s okay to be excited. Don’t hold it in or you’ll burst. It’s Friday! You made it. You survived. But boy, were you busy! You probably missed some important blog and news items along the way, what with your meetings and projects and, well, whatever it is you call that other stuff you do.
So check it out. These are the links we thought you shouldn’t miss:
TechCrunch – Amazon buys Zappos
Yahoo! Tech – Microsoft, Yahoo team up to ding Google with Bing
Marketing Pilgrim – Forrester Goes Deep Regarding Online Behaviors
NY Times – Does That Facebook App Have a Privacy Policy? Probably Not
Web Strategist – The Importance of Social Media Audits
ABC News – Flower Shop Launches First Facebook Store
CBS 11 – Visit CBS 11 article for local social media deals
Web Strategist – How to Use Interns In Your Social Programs
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With the launch of our own new background design and working on various client backgrounds (check us out on Twitter @marketnet), we have some do’s and don’ts that we would like to share. There are as many approaches to profile presentation as there are types of people. And while we never discourage individuals and brands from creative presentation, these basic tips should help anyone present themselves well on a profile page.
1. Do Maintain Brand Consistency. It only makes sense…but do it right. Making your logo as the background, doesn’t work for everyone. My feeling is that if your brand recognition is so great that if you put a piece of fruit as your background and everyone knows you sell computers, then by all means go for it. But if you’re like the rest of us, we can do a bit more. Brand is more than just your logo; it’s both brand image and experience. Twitter really lends itself to offering a brand experience with the full image background. For example, when visiting the Ellen DeGeneres Show you get a feeling of experiencing the show in the moment. Impact that would be lost with only a logo. @TheEllenShow
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Creating an effective Web Strategy requires time and proper planning to ensure success. There are many strategy planning models that Marketers use in creating effective offline Marketing strategies that can easily translate into a Web setting. Most of you may have heard of it, some of you may not have, but one of those frequently used models would be the SWOT Analysis, short for Strengths, Weaknesses, Opportunities and Threats. It is one of those classic models that
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Has your blog become just a glorified press release page?Are you starting to wonder why you bought into the idea of using this new technology?
It’s a serious transition to go from broadcasting a brand to community engagement. The biggest challenge is conceptual. Let’s not dishonor “old school” marketing. It’s what brought us to this point in history. Advertising / Marketing is typically one of the most cutting edge industries. It leverages the newest technologies and tests everything in order to find the greatest success. So let’s look at one of the biggest challenges everyone faces with experimental corporate blogs and then move into five possible overarching strategies for your company’s blog.
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TGIF! Hope you all had a great week. In case you missed out on some of the action this week, here are some articles worth catching up on.
Twitter – Twitter Security Breach
Facebook – Now Connecting 250 Million People
Search Engine Land – How User Behavior Influences Search Results
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In early March 2009, Facebook began pushing a package of enhanced metric reporting to page administrators as a follow-up to redesigned pages for businesses, celebrities, bands and other non-personal entities.
Facebook’s rollout of these features coincided with MarketNet’s launch of a social media campaign for a new client, which afforded me an excellent opportunity to get to know the new Facebook Insights on a brand-new campaign with fresh data. Now that I’ve had about a month to use the new features, I thought that I would discuss my experiences with the new data and what it means to marketers on Facebook.
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Today, affiliate marketing remains a highly attractive endeavor because it is performance based, presenting low risk. If you are selling products or services over the Internet, Affiliate Marketing should be an essential part of your e-Marketing Strategy.
If and when you decide that Affiliate Marketing Program is right for your organization, the very first question you should ask yourself
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It’s that time again. We read some intriguing articles this week. A couple of these are more than a week old, but we came across them this week. This week’s list covers a variety of topics, including: Facebook, Twitter, GM, United Airlines, Bing, viral videos, and email. Enjoy!
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This blog is going to address two topics in terms of Quality Assurance (QA) at Marketnet. The first topic will focus on defining Quality Assurance. Secondly, as part of that definition, I’d like to delve into the first of four QA Strategy steps. Let’s get started.
When you think of Quality Assurance, what comes to mind? For many folks it’s hard to pin down and get a definitive answer. Typically you’ll hear something like “Making sure the software I bought works.” Or “Knowing that new car I just drove off the lot is going to last longer than it will take to pay it off.” Some focus on Quality alone, offering a broad sweeping statement such as “I’m not entirely sure, but I know it when I see it. Better yet, I know it when it’s not there.” In all instances these are correct, although they still miss the point. Suffice it to say Quality Assurance means many things to many people. In order to come up with an agreeable definition, specific for our industry, we need ever so briefly consider where Quality in its modern concept originated.
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Google looks to be taking the next step in broadening its offerings. It has decided to attack Microsoft at the core . . its operating system.
Google announced on Tuesday that it has taken its nine month old browser technology and created an open source operating system under the same name. They hope to have the systems running by the second half of 2010.
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