MarketNet provides analysis and opinions on Application Development, Ecommerce, Marketing, SEO, Social Networking, Web 2.0, creative trends, best practices, and much more.
Google Adwords has been around for a while and it has proven to be one of the most successful channels for directing traffic for many individuals and businesses.
Here is a short list of tips to think about when optimizing or creating your Google Adwords campaign:
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In our previous blog post we reviewed the history of Quality Assurance and Marketnet’s top-level approach to QA. In it we expressed our QA Mission Statement and defined the Marketnet Quality Assurance System (QAS). Combined, these served as an Introduction and provided a launching pad for more detailed testing topics to follow. These topics will typically fall into one of the four phases of Quality Assurance:
This particular blog will delve into the Planning phase and try to shed some light onto that process.
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Here at MarketNet, we love Woopra. It’s far and away our favorite web analytics tool for live stats and streaming data. It doesn’t take contact lenses to see the value once you’ve experienced a demo of the dashboard functionality. Some of it’s features really shine on a blog format, but we’ve found its live streaming data to be useful for any site.
You can watch the video of John’s presentation here, or you can read below to get the summary of changes coming soon to the Woopra Community.
Popularity: 27% [?]
To start off the weekend, MarketNet is proud to announce that our design of KennedySpaceCenter.com was nominated for an OMMA Award in the Travel category! See the design and place your vote here.
And now, on to the links!
Advertising Age – Facebook Finds Profitability Despite Nascent Advertising Model
Wired Science – Acrobatic Octopus Arm Could Be Model for Flexible Robots
E-Commerce Times – Google Captures reCAPTCHA to Boost Book Project
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There are dozens of site submission options for publishers / bloggers using the Sociable plugin for WordPress. You’ll see it at the end of this post. It offers you the option of sharing this article with your friends or bookmarking it for later use on many different social bookmarking sites. We use the Sociable plugin because of its versatility and historical dependability.
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Universal McCann recently published a study entitled “Power to the People – Wave 4” that shows the current understanding of the scale of social media across the globe.
The research covers input from 22,729 internet users across 38 countries and was undertaken to understand the rise in consumer generated content and how people are using social media.
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TechCrunch – Yahoo Expands Quality Based Pricing
Smashing Magazine – Data Visualization and Infographics Resources
Multichannel Merchant – Five More Ultra-Simple Usability E-commerce Sales Tips
Host Review – Hosting Matters When It Comes To Interactive Marketing
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Some of the “up and coming” reputation management (ORM) services out there are advertising like crazy. I’ve seen ads just about everywhere I turn. Ironically, some of the most advertised services are also among the most controversial. And when I say “controversial”, I really mean borderline unethical. They’re promoting destruction / removal of negative organic search results.
Let’s take a closer look at what that really means.
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Popularity: 40% [?]
Here’s another week’s worth of great info you might have missed. You’re welcome. 
Forbes – Facebook Wants Mobile Friends
Search Engine Land – Link Diagnosis Launches New Tool: A Review
Advertising Age – Google Makes Grab for Hollywood Dollars
DMNews – EBay sells Skype to private investors
Jeremiah Owyang – Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing
Popularity: unranked [?]
Content Management Systems (CMS) are applications that allow the average user to manage the content/information on their web site. Over the years a number of CMSes have been developed and more are being developed each year. The process of choosing the correct CMS for your business can be fairly complicated.
Most people think that features and price are the driving factors however there are a number of additional considerations that should factor into the decision. Below are some considerations that we hope can guide you in making an informed selection of a CMS. These can be weighted and added to / deleted from as appropriate to meet your unique business requirements.
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