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Resources: Friday Links

Hello Everyone!  It is Friday again and we want to share with you, just case you missed, some of the highlight news stories of the week.  Enjoy and have a safe and pleasant Halloween weekend!

ChannelWeb – ICANN Approves Use Of Non-Latin Alphabets In Web Domain Names

PCWorld – Twitter Warns of New Phishing Scam

ClickZ – Yahoo, Microsoft Delay Search Deal Signing

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Popularity: 8% [?]

SMM: Social Media Marketing is the Standard, Not the Exception

Today I came across a blog post / book review that inspired me to blog. It contains so much information in such a short space that our clients and prospects desperately need to know.

If your company has a static / unchanging website and has yet to engage in social media marketing, this post is your call to action.

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Popularity: 31% [?]

Resources: Friday Links

Happy Friday, everyone! It’s time for another bunch of sweet links you might have missed. Not all of these were written this week, but we came across them this week and just had to share them. Enjoy!

In the News

Pew Internet – Report: Twitter and Status Updating, Fall 2009

Social Media Examiner – Is Social Media Marketing Measurable? The Big Debate

Advertising Digital – Honda’s ‘Social Experiment’ Nets 2 Million Facebook Friends

More news and blogging tips after the jump.

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Popularity: 4% [?]

Marketing: Recent Announcements Show Big Changes in Search Marketing

Recently, there has been a lot of interesting news and announcements in Search Marketing involving all three major search engines.  Here is a brief list of the latest happenings that you should definitely want to check out.

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Popularity: 55% [?]

Resources: Friday Links

Friday’s winding down, and we’re looking forward to some R&R this weekend involving some birthday parties, travel, and family fun. Have a great weekend, and catch up on your reading below when you just have to have something to read. TGIF!

E-Commerce Times – Twitter Sputters Over Spammers and Spitters

Marketing Pilgrim – Google is Finally Killing PageRank

Raven SEO Tools – How Are Paid Links and Affiliate Links Affected by the FTC’s New Endorsement Guidelines?

Reuters – Study Finds Email Use Increasing, Social Media and Smartphones Play Key Roles

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Popularity: 8% [?]

Marketing: If You Hate the Phrase Content is King, You’ve Already Failed

king

I hope you took the time to watch the video I posted a couple days ago. If you haven’t, put this article on pause and go watch it (just click the link in the first sentence.

You’re back? Okay. So let’s discuss today’s topic: the beloved (or loathed) cliche that “Content is King.” You either hate this statement or you love it. There are no middle grounders. If you hate the saying and are sick and tired of hearing people repeat it, you’ve already failed. Let me explain why.

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Popularity: 10% [?]

SMM: Let Gary Vaynerchuk Shift Your Traditional Mindset

Whether you’re still considering social media marketing or already knee deep in it and wondering what you’re doing wrong, this video clip will speak volumes to your approach and core values. The most common mistake people make is to dive in without a strategy or a clearly defined purpose, with the expectation that people and systems can be gamed to a brand’s advantage. It’s time for a revolution in your mindset and marketing approach.

Enjoy Gary V’s infectious enthusiasm:

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Popularity: 8% [?]

Resources: Friday Links

Happy Friday to Everyone!   To help catch you up to speed, just in case you missed, here are some of the top headline stories of  the week:

Internet Retailer – 34% of e-retailers say social marketing has increased sales, study says

All Things Digital – Twitter Talking Separately to Microsoft and Google About Big Data-Mining Deals

MSNBC – Will the FTC’s Blogging Rules Slow Endorsements?

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Popularity: 8% [?]

IA: Don’t Build Your Website Home Without Creating Blueprints

Wikipedia defines a wireframe as a “basic visual guide used in interface design to suggest the structure of an interface and relationships between its pages.”  Sometimes referred to as page schematics, this kind of documentation is a staple of Information Architecture deliverables. Wireframes are usually created after the site map, and become the blueprint for the creative design and technical development.

Just like an architect will create blueprints for a physical building, the information architect creates wireframes for a website or digital application.

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Popularity: 29% [?]

Marketing: 31 Places to Promote Your Podcast

Podcasting opens a number of new possibilities to marketers and combined with social networking can be a great marketing channel.

eMarketer projects that growth of podcast audiences will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million.

If you are a marketer that has decided to utilize podcasts as a marketing strategy or are waiting to make that decision, not only can you promote your

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Popularity: 14% [?]

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