Happy Wednesday! Hope you all have a wonderful Turkey Day tomorrow! We’ve pulled some articles for you to read over this four day weekend. Be safe, especially if you’re one of those early morning Black Friday shoppers!
TechCrunch – Online Advertising In the U.S. Begins to Stabilize
Hitwise – Thanksgiving and Black Friday Seasonal Traffic Patterns
Web Pro News – The Rise of Horizontal Content Sites
U Talk Marketing – Ikea Campaign Innovation on Facebook Breaks New Ground
Editors Weblog – LA Times Releases Social Media Guidelines
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One of the main advantages of Google AdWords is its’ easy to use interface and the setup of individual campaigns. However, there are some features I would like to see added to the Google AdWords interface that would be very valuable or helpful not only for myself but for any advertiser. Have you come across situations, where you said to yourself, “I wish Google AdWords had a feature that allowed me to…?”
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In case you missed some of the news and updates due to a heavy schedule, we’ve listed a few articles from this past week that we think you should read. Yes, you. No, you too. Have a great weekend!
Google Analytics Blog: Depth and Discovery: Powering Visualizations with the Google Analytics API
Marketing Pilgrim: Cup of Joe: How Not to Go Viral and Look Like an Idiot
Small Business SEM: Google Has the Real Estate Industry on Borrowed Time
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Twitter announced last Tuesday that users can now integrate their Twitter streams into their LinkedIn profiles. I’ve long questioned the benefit of LinkedIn to people not looking to hire or be hired. But LinkedIn has taken a major step toward daily professional legitimacy.
Then again, this begs the question: Do I REALLY want my tweets to be visible on LinkedIn? What do my tweets say about my level of expertise and professionalism?
I can’t say that the imagery Twitter provided (look to your left) is appropriate, considering the level of awesomeness I attribute to Twitter and my feelings of ho-humness toward LinkedIn. Having said that, I have now willfully and intentionally merged my LinkedIn and Twitter on a selective basis, and I will explain why.
But first, let’s look at the pros and the cons of merging your LinkedIn and Twitter accounts:
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You made it another week! Congratulations. Kick back with us and close out the week with some articles you probably missed (after all, you WERE awfully busy this week!).
Outspoken Media – Competitive Intelligence: Know Thy Competitor Well
Reuters – LinkedIn and Twitter Link Up
Advertising Age – Google Acquires AdMob to Bolster Mobile-Display Business
eCommerce Times – Bing Buddies Up With Wolfram Alpha
Internet News – YouTube to Support High-Res 1080p Videos
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The number of niche social networking sites dedicated to healthcare professionals and consumers have proliferated recently as they are becoming important channels for individuals seeking healthcare information, patients wanting to find others who are battling the same health issues, and healthcare professionals connecting to share information, network and learn from each other.
The list is big, so we just compiled a list of 16 social networks to showcase some of the best online communities geared towards the healthcare professional or consumer:
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I don’t know about you, but I couldn’t be happier it’s Friday! I’m looking forward to some time with the family out in this amazing Dallas weather. For those of you willing to stick it out and catch up on your weekly articles, here’s your weekly dose:
E-Commerce Times – PayPal Gets Friendly With Developers
SearchEngineWatch.com – Google AdWords Launches Ad Sitelinks
MSNBC – 5 new technologies that will change everything
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In his January 2009 piece for the Wall Street Journal, researcher and author Mark Penn profiled a major market segment he called “New Info Shoppers.” According to Penn’s research, this segment, which consists of consumers who routinely do online research before making a purchase, comprises a whopping 70 percent of the marketplace.
In addition to the overarching definition of an Info Shopper, Penn reveals an ancillary set of demo-and- psychographic attributes common to the segment:
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I’d like to offer a big welcome to the visiting PR professionals from the Texas Public Relations Association. Today we’re presenting Search Marketing 101 to the TPRA in hopes of helping Texas’ best PR pros integrate their client efforts with proven and trackable online marketing strategies.
As promised, I’ve compiled a list of some tools that PR professionals can use or get acquainted with for the sake of partnering with qualified search marketing specialists to delivered a comprehensive Web marketing and branding effort.
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