One of the main advantages of Google AdWords is its’ easy to use interface and the setup of individual campaigns.  However, there are some features I would like to see added to the Google AdWords interface that would be very valuable or helpful not only for myself but for any advertiser.  Have you come across situations, where you said to yourself, “I wish Google AdWords had a feature that allowed me to…?”   Many of you out there could probably easily fill that blank.   I know that I have come across many scenarios where I wish I had specific features to work with, but unfortunately, those options were not available within the Google AdWords interface.

So, here is my wish list of 5 features that I would like to be seen added to the Google AdWords interface:

1. Ad Scheduling:   Advanced Settings under the general campaign settings interface allows Advertisers to schedule what days and hours they would like to run their ads and in addition offers the capability of setting when they would like their ads to start and when they would like for them to end.  I would like to see a feature added that allows this setting to be done both at the ad group level as well as for specific ad copy.  This would be very helpful during times of the year or seasons when certain products or services are promoted or pushed more than others.

 

2. Time Zones:  Currently, time zones are set at the time an Advertiser first sets up their Google AdWords account and the setting affects all campaigns and ad groups created whether at the time account was set up and any future campaigns implemented.   The campaign settings interface offers a locations setting  that allows Advertisers to set geographical locations where they want their ads to appear;  However, it would be nice if advertisers were allowed to change time zone settings at the ad group level so that ads can be placed or viewed during targeted visitors time zone.  This would be especially helpful for those  advertisers entering new markets or wanting to promote their product or services to visitors from select time zones.

 

3. Budget Availability:   Currently, there is not a way for an Advertiser to tell what time of the day their daily campaign budget is running out.  The only way right now is for an Advertiser to manually monitor when the daily budget has run out for any given campaign.  It would be very helpful if a feature was added to Google AdWords that allows Advertisers to determine what time of the day their daily budget has been met.  That feature could be as simple as adding an alert message that reads for example, “At 11:59am, XYZ campaign met its daily budget.”

 

4. Unique Ad Copy:  Google AdWords allows Advertisers to set unique destination URLs for any keyword in any given campaign and/or ad group.  It would be nice to see a feature added that gave Advertisers the option to specify unique ad copy for any given keyword in any campaign or ad group.  This would be very helpful if an Advertiser wanted to promote or push a specific product within their whole product line or particular service within their service offerings portfolio.

 

5. Budget Surplus:  It would be nice to see a feature added that shows if there is any budget surplus or unused budget from previous day or specified period of time and gives the Advertiser an option to allocate that surplus budget to any given campaign in their Google AdWords account.

Do you have a wish list of additional features you would like to see added to the Google AdWords interface? Please let us know by commenting below.