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SMM: Video: Test Cases Validate Social Media ROI

This video was too good to not post. I found this quote particularly thought provoking: “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman

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Hope you enjoyed it as much as I did. Your thoughts are welcome.

Popularity: 10% [?]

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  1. Video: Test Cases Validate Social Media ROI – http://tr.im/KcBJ

    This comment was originally posted on Twitter

    Comment by smostrategist — February 5, 2010 @ 9:17 pm

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