There was quite a bit of interesting news and headlines this week. Just in case you missed, here are some of this week’s highlights. Have a Great Weekend!
Technology
CNN Technology – Time for Apple to get serious about video
DailyFinance – Publishers Bet on ‘Enhanced’ Textbooks for the Digital Future
InfoWorld – Cisco invests in virtualization security startup
Internet News – Over 150 Million Smartbooks by 2015
Reuters – Microsoft may end up resorting to M&A in mobile
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If you were formerly enjoying the tweetable wit and wisdom of a particular San Antonio-based killer whale, I regret to inform you that he will no longer have access to the company wifi.
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Email Marketing is a simple marketing channel but can be complex or cause problems if not done correctly. The following short quiz was not only designed to measure or gauge your knowledge of email marketing but at the same time educate you or get you to think about some of the most important practices involved in running a successful email marketing campaign. The answers in the end will help you make better choices.
There are 16 Short Questions worth a total of 100 points.
Start the Email Marketing Test
Ankush Agarwal
Senior Search Marketing Analyst
MarketNet, Inc.
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It’s that time of the week. Wind down, relax, and check out some of the news items you missed out on because you’re so super focused and diligent! Thanks to Ankush for providing this week’s links!
Technology
Econsultancy – 24 mobile carriers team up to take on Apple
BusinessWeek – Technology Takeovers to Pick Up in 2010, Consulting Firm Says
VentureBeat – Qualcomm launches next-generation mobile TV technology
ZDNet UK – IE to lose Windows monopoly in Europe next week
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I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay Per Click campaigns.
Because honestly, if visits are the #1 success metric a client obsesses over, we as the new vendor will actually look like we’re hurting their efforts rather than helping them.
Here’s why:
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There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people say, “Show me the traffic!”
Here’s why traffic is a bad success metric for PPC:
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Buying email lists is probably the most common method marketers think of when building their subscriber list. However, there are a lot of loops you have to go through to make sure the list you buy complies with the CAN-SPAM Act. Marketers cannot ignore that there are certain ramifications if they do not comply with the CAN-SPAM Act. In my opinion, and probably many others, it is most likely not the right route to go in growing your list of email subscribers.
Here are ten tips that can help you acquire or grow your list of email subscribers without buying a list:
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If you want to watch the Google social product launch as it happens live, click here now.
In case you can’t watch video in your office, I’ll do my best to summarize the high points. I’ll skip the CoveritLive embedding and just keep adding to this post. Just refresh to read what’s new.
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I’m curious to know how many of you out there use feed readers. I’m also wondering how many of you EVER get caught up on your feeds. I personally don’t know (yet) of anyone who actually DOES use a feed reader and gets caught up on all their feeds daily, or even weekly.
In lieu of a Friday Links post, I thought I’d post this question and see how most people handle it. Alright, it’s a series of curiosities, I suppose. I found myself wanting to engage you guys more than share today. So let’s get into this Q&A. What say you?
Question(s) of the Week:
- Which feed reader do you use?
- How many feeds do you subscribe to? (ballpark)
- How often do you really catch up on ALL your feeds?
So that’s my question(s) of the week. My short but sweet answers after the jump.
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You’ll see me use the word “ideal” a lot if you haven’t already. I’m an idealist, and this helps me a lot with prospective clients less educated in the art and science of search engine optimization. I paint the picture of an ideal scenario and allow the client an opportunity to run with it. Here’s how we typically go about kicking off SEO with a new client.
1. Conduct Discovery Meetings
I’d estimate that 80% of search marketing agencies fail from the start because they skip this step. What is a Discovery Process? It’s the process wherein time is devoted to truly understand the client’s business. It includes interviews/meetings with key stakeholders, establishing a firm prioritized list of client goals, and learning the language of the industry through the client’s employees in the trenches.
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