Monthly Archives: February 2010

Friday Links

There was quite a bit of interesting news and headlines this week.   Just in case you missed, here are some of this week’s highlights.  Have a Great Weekend! Technology CNN Technology – Time for Apple to get serious about video   DailyFinance … Continue reading

Shamu Twitter Account Abandoned

If you were formerly enjoying the tweetable wit and wisdom of a particular San Antonio-based killer whale, I regret to inform you that he will no longer have access to the company wifi.

16 Questions to Test Your Email Marketing Knowledge

Email Marketing is a simple marketing channel but can be complex or cause problems if not done correctly. The following short quiz was not only designed to measure or gauge your knowledge of email marketing but at the same time … Continue reading

Another Reason Why You Need Tangible Conversion Goals for PPC

I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay … Continue reading

Why Visits Are a Bad Success Metric for PPC

There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people … Continue reading

10 Tips for Growing Your Email Subscribers

Buying email lists is probably the most common method marketers think of when building their subscriber list.  However, there are a lot of loops you have to go through to make sure the list you buy complies with the CAN-SPAM … Continue reading

Live Blogging the Google Product Launch

If you want to watch the Google social product launch as it happens live, click here now. In case you can’t watch video in your office, I’ll do my best to summarize the high points. I’ll skip the CoveritLive embedding … Continue reading

Do You Ever Stay Current on Your Feeds?

I’m curious to know how many of you out there use feed readers. I’m also wondering how many of you EVER get caught up on your feeds. I personally don’t know (yet) of anyone who actually DOES use a feed … Continue reading

What Does an Ideal SEO Campaign Look Like?

You’ll see me use the word “ideal” a lot if you haven’t already. I’m an idealist, and this helps me a lot with prospective clients less educated in the art and science of search engine optimization. I paint the picture … Continue reading