Author Archives: Ankush Agarwal

Ankush Agarwal

About Ankush Agarwal

Ankush Agarwal is a Senior Search Marketing Analyst for MarketNet, Inc. a Dallas-based Interactive Marketing, Web Design & Development Company. He has experience working with clients in a wide range of Industries that include: Travel, Pharmaceutical, Luxury Retail, Food, Trucking, Legal, Real Estate, Health Care, Senior Living and many others. In addition to his expertise in Search Marketing, he has other areas of expertise that include: Strategic Development, Paid Search Marketing & Management, Email Marketing, Social Media and Affiliate Programs. Ankush holds a Bachelors Degree in Mass Communications from the University of Texas at Arlington and an MBA degree in Global Business from the University of Dallas in Irving and has been in the Interactive Marketing field since 1997.

New Google+ Tools Enhance Brands Ability to Connect & Engage with Users

Posted in Marketing, Social Media on November 10, 2011

After a long wait, Google unveiled on Monday that businesses are now able to leverage the use of Google+ Profiles in their social media initiatives. But, that is not the only news as Google also announced that available to brands … Continue reading →

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Nov 10 2011

Two Search-Related Reasons Why You Might Need a Website Redesign

Posted in Marketing, Search Marketing on September 20, 2011

At what point should you consider that it is time to redesign your website? There may be the need to rebrand and refocus. Or you might want to take advantage of new technologies such as HTML5 and deeper social integration. … Continue reading →

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Sep 20 2011

Important Criteria for Choosing a Web Analytics Solution

Posted in Marketing, Search Marketing, Strategy on June 14, 2011

When selecting a web analytics solution you need to consider many aspects.  You have to make sure that you choose the right solution that can effectively integrate with your business’s best practices.

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Jun 14 2011

The Value of Site Speed for SEO & User Experience

Posted in Search Marketing, Strategy on May 5, 2011

Google’s Matt Cutts reported at PubCon Las Vegas 2009, that sometime in 2010, site speed will become one of its important factors in its algorithm for ranking a website.  A short video Interview from PubCon Las Vegas 2009 explains: Site … Continue reading →

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May 05 2011

Email Marketing Tip: Best Practice is Not to Purchase Email Lists

Posted in Marketing, Strategy on April 29, 2011

I must have gotten 4 or 5 emails in the past 7 days from various Email List Providers asking me if I would be interested in purchasing email lists for our client’s email marketing campaigns. Each one claimed that the lists … Continue reading →

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Apr 29 2011

Conducting a Google AdWords PPC Audit to Improve Campaign Performance

Posted in Search Marketing, Strategy on March 22, 2011

There are many businesses that have successfully created a Google AdWords Pay-Per-Click campaign on their own. But, for some businesses, campaigns have not been as successful, either due to the lack of knowledge of the process and/or lack of time … Continue reading →

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Mar 22 2011

Four Powerful Email Segmentation Strategies for Online Retailers

Posted in Marketing, Strategy on March 7, 2011

Many online retailers are using email segmentation strategies to help increase the effectiveness and return on investment of their email marketing campaigns. If you are not doing so, you are missing great opportunities to make your email marketing campaign more successful. … Continue reading →

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Mar 07 2011

Need Immediate Removal of Content from Google SERPs?

Posted in Search Marketing on February 16, 2011

Google can sometimes index websites so fast that it is possible that content that you did not want indexed gets shown in the SERPs (search engine result pages) or if you have content that is no longer needed, no longer … Continue reading →

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Feb 16 2011

What Does Bounce Rate Mean and Why Does It Matter?

Posted in Search Marketing on February 10, 2011

As marketers and business owners we should always be looking for ways to determine our website successes in relation to our goals and objectives. If you have a blog, are selling products or services online or simply providing information.  It … Continue reading →

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Feb 10 2011