Author Archives: Daniel Dessinger

About Daniel Dessinger

Daniel joined MarketNet as a Senior Search Marketing Specialist in March 2008. He provides strategy and implementation of search marketing, reputation management, and social media marketing initiatives. Daniel got his start as an online community moderator/manager in 2001. These days, he loves sharing his thoughts and passion for blogging, Twitter, pursuing your purpose, and analytics-based testing.

Search Marketers Consider Social Media Vital to SEO

As your company approaches or refines their approach to SEO, there are two things you need to know: 1) almost no one wants to give away free links anymore, and 2) most people don’t want to link to a static … Continue reading

Should Your Company Employ Exact Keyword Match Domains?

Whether you’re a startup, rebranding, or building additional web properties for reputation management, a domain name has to be selected. But how will you choose? There are three primary domain types: Exact Keyword Match Brand Name / Unusual Combined Name: … Continue reading

How to Properly Set Client Expectations for SEO

There’s a great conversation going on over at Outspoken Media today about whether SEOs are responsible for rankings or money. In other words, should an SEO’s responsibility start and stop with rankings and traffic, or should they be accountable for … Continue reading

How to Customize Your Navigation with an Older Premium Theme

Someone else out there is like me: you’ve upgraded your blog to WordPress 3.0.1, but the creators of your premium theme hasn’t been upgraded. You want all that awesome navigation structuring functionality but the best you can do is to … Continue reading

MySpace Now Syncs with Facebook… And We Care Why?

WebProNews posted an update today that MySpace users can now sync their updates with Facebook. “Sync with Facebook allows users to keep their friends on Facebook up to date on everything, including: sharing songs, latest photos, fun game apps, and … Continue reading

MarketNet is Hiring! The Growth Continues

I’ve seen more new faces over the past four months than I know what to do with. No really. I don’t think I’ve introduced myself to all the new employees and contractors yet. Some companies staff up too quickly and … Continue reading

7 Traits of an Ideal Client

Something I rarely get to talk about to anyone: the ideal client. To discuss the ideal anything in the business world is to be taken only half seriously. What in business, economy, or politics is ideal? Right. There ARE, however, … Continue reading

Twitter Makes Customer Service Easy to Fail

“That’s an interesting idea, try submitting as a suggestion here: http://xyz.com [link removed]” That’s the tweet I received early this morning from a brand I’d sent a suggestion to over the weekend. I sent them a tweet. They responded with … Continue reading

5 Steps to Link Building

Anyone can post a tweet, status update, digg, or bookmark. But those alone don’t push the needle when it comes to competitive search engine rankings. What separates the best from the rest? Professional link building. What’s the secret to link … Continue reading

Check Out Google Labs Follow Finder

I ran across this new post today on Google Blogoscoped. If you go to Google Labs, you’ll find a new experiment called Follow Finder. This application is a recommendation engine, allowing you to enter your username and receive recommendations of … Continue reading