Author Archives: Jody Freshwater

Jody Freshwater

About Jody Freshwater

Jody is an Account Director for MarketNet. As Account Director she manages the strategy and project development for her clients. Jody's interactive and marketing background, along with her love for shopping explains her ability to "get" ecommerce and develop effective strategies.

Wikipedia Blackout in a Protest against SOPA

Posted in Links & Resources on January 17, 2012

In a protest against the Stop Online Privacy Act (SOPA) and the Protect IP Act (PIPA), Wikipedia, Reddit Boing Boing and several other companies will stage a blackout on January 18, 2012. Opponents of these acts believe that if passed, … Continue reading →

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Jan 17 2012

6 Email Marketing Best Practices

Posted in Marketing, Strategy on September 1, 2011

In my blog post 5 Basic Email Marketing Musts, I presented the following basic tenants of email marketing: 1. Have a Plan 2. Know Your Audience 3. Design a Flexible Email Template 4. Test, Test, Test 5. Track Results It’s … Continue reading →

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Sep 01 2011

MarketNet to Present at Premier Interactive Marketing Conference

Posted in Marketing, Strategy on August 31, 2011

If you’re responsible for your company’s interactive marketing, then you want to consider attending Connections 2011. Connection 2011 is hosted by ExactTarget and sponsored by Yahoo!, Facebook, Twitter, Adobe, Klout and many others. The conference offers over 55 breakout sessions, … Continue reading →

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Aug 31 2011

DecorMyEyes’ Bad Example Reminds Us of Customer Service Basics to Remember During the Holiday Season

Posted in Marketing, Strategy on December 2, 2010

This week, The New York Times, The Washington Post and The Today Show profiled Clarabelle Rodriguez, a consumer whose negative experience with an online retailer ended in an arrest. It all started when Ms. Rodriguez made a purchase on the … Continue reading →

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Dec 02 2010

5 Basic Email Marketing Musts

Posted in Marketing on August 20, 2009

Email Marketing continues to be a versatile, timely and cost-effective channel to communicate.  If you’re selling products or sharing information there are some basics you need to follow.  Here are five tips for creating and managing a successful email program. … Continue reading →

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Aug 20 2009