Author Archives: Lee De La Houssaye

Engaging the Info Shopper

Posted in Marketing on November 5, 2009

In his January 2009 piece for the Wall Street Journal, researcher and author Mark Penn  profiled a major market segment he called “New Info Shoppers.” According to Penn’s research, this segment, which consists of consumers who routinely do online research … Continue reading →

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Nov 05 2009

The New Facebook Page Insights: Getting to Know Engagement Metrics

Posted in Social Media on July 15, 2009

In early March 2009, Facebook began pushing a package of enhanced metric reporting to page administrators as a follow-up to redesigned pages for businesses, celebrities, bands and other non-personal entities. Facebook’s rollout of these features coincided with MarketNet’s launch of … Continue reading →

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Jul 15 2009