Author Archives: Matthew Brown

Challenges: Ecommerce vs. Marketing vs. IT

Let me present a typical scenario for you – A corporate Ecommerce department needs to redevelop their web site for both aesthetic and functional reasons, and ultimately to increase sales.  The Marketing department wants to insure branding guidelines are followed, … Continue reading

Ecommerce: Are We Doing This Correctly?

There was a great article called “Rescuing the E-Commerce Deal When the Customer’s Walking Away” published last week at the Ecommerce Times featuring a quote from MarketNet. The following is an excerpt from the beginning of the article: ‘Nothing is … Continue reading

Friday Links – Social Media Done RIGHT!

Collectively, there is a ton of blog reading by employees at MarketNet.  Blogs allow us to stay on top of emerging trends, insightful ideas, and leading strategies for success in the world of “Interactive.”  Today’s “Friday Links” post focuses on … Continue reading

Email Marketing: Don’t Forget About Mobile Devices!

Forrester Research claims that 60% of emails will be previewed on a mobile device by mid-2009.  Beyond being a staggering statistic that shows the rapid growth of the mobile Internet experience, this statistic should act as a loud wake-up call … Continue reading

Friday Links – Part II

Never fear, MarketNet has even more Friday links for your perusal.  These are the items I’ve bookmarked this week as being important to the Interactive Advertising medium . . .

Screen Resolutions: Still on the Rise?

During lunch a couple of weeks ago, I had an interesting discussion with a former colleague about whether the best practices surrounding screen resolutions were on the move again.  He was trying to convince me that 1280×1024 was the new … Continue reading

Twitter Misconceptions

Twitter.  Twitter this, Twitter that.  Twitter everything.  It’s all over the news, prime-time programming, magazines, any many more locations online and offline.  I have some news for you, this “technology” isn’t going away anytime soon.  Many of us at MarketNet … Continue reading

2009 Internet Marketing Influencers (“Traditional” Marketing Doesn’t Work on Me)

Recently, there was an article in one of our local newspapers where the author claimed that social media was not a viable marketing method, and that traditional media would thrive again in the future.  I have the complete opposite opinion, … Continue reading

Tools to Manage Twitter

In our last post, we discovered what Twitter is, how to get started using Twitter, and how to “follow” other people on the Twitter network. Now that you have your feet wet in the Twitter universe, it’s time to make … Continue reading

Getting Started with Twitter

You’ve heard the name “Twitter,” and probably thought to yourself, “Great, another form of Internet communication I don’t need.”  Honestly, that was my first thought as well when a co-worker of mine brought the service to my attention just over … Continue reading