In his January 2009 piece for the Wall Street Journal, researcher and author Mark Penn profiled a major market segment he called “New Info Shoppers.” According to Penn’s research, this segment, which consists of consumers who routinely do online research before making a purchase, comprises a whopping 70 percent of the marketplace.
In addition to the overarching definition of an Info Shopper, Penn reveals an ancillary set of demo-and- psychographic attributes common to the segment:
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Sometimes we need to be reminded that there are many ways to reduce and limit expensive Research costs by using the wide range of available online resources that offer information, research and tools at no cost. We have compiled a list of the top web sites that are worth checking out.
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Creating an effective Web Strategy requires time and proper planning to ensure success. There are many strategy planning models that Marketers use in creating effective offline Marketing strategies that can easily translate into a Web setting. Most of you may have heard of it, some of you may not have, but one of those frequently used models would be the SWOT Analysis, short for Strengths, Weaknesses, Opportunities and Threats. It is one of those classic models that
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Let me present a typical scenario for you – A corporate Ecommerce department needs to redevelop their web site for both aesthetic and functional reasons, and ultimately to increase sales. The Marketing department wants to insure branding guidelines are followed, and create a “brand experience.” IT wants to recommend the systems that will be used, manage vendors, and has ongoing security concerns for both the corporation and its online clients.
The Ecommerce team needs to SELL, though now they potentially have a major obstacle with the Marketing department’s branding requirements . . .
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E-Merchants who want to expand their base outside the United States must consider and evaluate certain things before proceeding with their decision to sell products online to an International Market. It is not just about simply translating your site into multiple languages. There are things beyond site language translation that a company needs to think about. We have put together a list of the top ten things a company should consider before selling products, Internationally.
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There was a great article called “Rescuing the E-Commerce Deal When the Customer’s Walking Away” published last week at the Ecommerce Times featuring a quote from MarketNet.
The following is an excerpt from the beginning of the article:
‘Nothing is as heart-wrenching to an e-tailer as watching a customer abandon a full cart just seconds before consummating the deal. To be so close yet so cashless is more than frustrating; it’s harmful to an e-tailer’s health. A virtual armory of tools are in use to woo, cajole, prompt and push consumers to make the buy — but are they working, or are they turning even more customers away?
“Most fall woefully short,” Matthew Brown, senior director of e-commerce and interactive marketing at MarketNet, told the E-Commerce Times. “Instead of focusing on using tools and technologies to help the customer, much more thought and time needs to go into Web site architecture in the first place.”‘
My response to the question at hand was actually much longer . . .
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This blog post is short and sweet as the holidays are approaching, and we’re almost at the end of the runway when it comes to successful holiday planning. Below is a list of ideas that should help you in these tough times, and potentially allow you to see gains during Q4 that you’ve been looking forward to from a sales goal perspective all year long.
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I’ve been in the Etail space for just over 10 years now, and have been through just as many holiday selling seasons. Historically, prep for the holidays begins towards the end of the summer – ensuring your media placements are locked up, product selections identified and placed on reserve / contract, photography in place for holiday products, fulfillment centers are ready for the increase in demand, and customer support is increased to handle the load of inbound phone calls and consumer emails. Actually, that’s just the tip of the iceberg when getting ready for the holidays . . .
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I’ve been a daily reader of InternetRetailer.com for quite a few years now. They tend to update their news page at least 4 days per week, and they often have insightful and up-to-date information on trends and metrics. Last week I came across a post so interesting that I actually emailed the link to myself so I wouldn’t forget to make a blog post about it.
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Last week I made a blog entry titled “5 Things Shoppers Want from Online Retailers.” This week I’d like to take a look at a handful of bothersome shopping techniques implemented by online marketers that don’t just get on my nerves, but many other online shoppers that I speak with on a daily basis. Below is a list of 5 things that I feel hinders my online shopping experiences, and make me think twice before making an online purchase:
1. “Please Register to Checkout” – Here I am, happy online shopper, going to visit www.tiffany.com to look for a nice piece of jewelry for my wife. I find a piece I like, add it to my basket, and then I arrive at the dreaded “Sign In” page:
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