Email Marketing is a simple marketing channel but can be complex or cause problems if not done correctly. The following short quiz was not only designed to measure or gauge your knowledge of email marketing but at the same time educate you or get you to think about some of the most important practices involved in running a successful email marketing campaign. The answers in the end will help you make better choices.
There are 16 Short Questions worth a total of 100 points.
Start the Email Marketing Test
Ankush Agarwal
Senior Search Marketing Analyst
MarketNet, Inc.
Popularity: unranked [?]
Buying email lists is probably the most common method marketers think of when building their subscriber list. However, there are a lot of loops you have to go through to make sure the list you buy complies with the CAN-SPAM Act. Marketers cannot ignore that there are certain ramifications if they do not comply with the CAN-SPAM Act. In my opinion, and probably many others, it is most likely not the right route to go in growing your list of email subscribers.
Here are ten tips that can help you acquire or grow your list of email subscribers without buying a list:
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Email Marketing continues to be a versatile, timely and cost-effective channel to communicate. If you’re selling products or sharing information there are some basics you need to follow. Here are five tips for creating and managing a successful email program.
1. Have a Plan
Don’t make the mistake and create on-the-fly email messages. Being reactionary can cost you in the long run. Take the time to create a strategy for your email marketing campaigns. Be sure to:
- Align your email strategy with the business objectives
- Determine and document the success and conversion metrics (e.g. increase email sign ups, increased online sales, increase in-store purchases, etc.)
- Create an editorial calendar
- Be flexible and expect to make adjustments to your plan
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Forrester Research claims that 60% of emails will be previewed on a mobile device by mid-2009. Beyond being a staggering statistic that shows the rapid growth of the mobile Internet experience, this statistic should act as a loud wake-up call to email marketers around the world . . .
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I attended a great one-day seminar last week on the topic of email marketing at an event hosted by ExactTarget. They had a variety of speakers in attendance – with split programming tracks in the afternoon for B2B and B2C email marketing. I typically find events like this very invigorating – taking notes like a madman, and eating up any statistics that are thrown out. What I’d like to share with you today are what I feel to be the most noteworthy statements / metrics in regards to email marketing so far this year …
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