Category Archives: Marketing

Email Marketing Tip: Best Practice is Not to Purchase Email Lists

Posted in Marketing, Strategy on April 29, 2011

I must have gotten 4 or 5 emails in the past 7 days from various Email List Providers asking me if I would be interested in purchasing email lists for our client’s email marketing campaigns. Each one claimed that the lists … Continue reading →

Posted by Ankush Agarwal and tagged with , , , , , , | View Comments
Apr 29 2011

Your Online Presence Establishes Your Credibility

Posted in Marketing, Social Media on April 7, 2011

When I meet business owners, politicians, and non-profit board members, many believe that it is enough just to have a website, a Facebook account and an email address. Often, the three online identities are the first contact a potential client … Continue reading →

Posted by Ted Gurley and tagged with , , | View Comments
Apr 07 2011

Google +1, is the Search Landscape Changing?

Posted in Marketing, Search Marketing, Social Media, Strategy on April 1, 2011

The Google + 1 button debuted this week which integrates social recommendations into Google’s search results and ads.   Soon the Google +1 button will be embeddable on web pages.  Watch the video below for more information on the +1 … Continue reading →

Posted by Jill Bach and tagged with , , , | View Comments
Apr 01 2011

Four Powerful Email Segmentation Strategies for Online Retailers

Posted in Marketing, Strategy on March 7, 2011

Many online retailers are using email segmentation strategies to help increase the effectiveness and return on investment of their email marketing campaigns. If you are not doing so, you are missing great opportunities to make your email marketing campaign more successful. … Continue reading →

Posted by Ankush Agarwal and tagged with , , , , | View Comments
Mar 07 2011

Will Apple’s New App Store Subscriptions Force Mobile Development Towards HTML5?

Posted in Marketing, Strategy, Technology on February 18, 2011

We knew it would be coming when News Corp’s The Daily debuted with it’s in-app subscription model, but this week Apple officially detailed their new subscription service for all iOS app publishers. The new policies allow users to sign up … Continue reading →

Posted by Brian Behrend and tagged with , , , , , , | View Comments
Feb 18 2011

Likes and Dislikes about the Facebook Pages Update

Posted in Marketing, Social Media on February 10, 2011

Facebook announced today an update to Facebook pages.   Did anyone else cringe when they saw the banner on the top of their pages? I immediately took a tour of the changes and did some research.   What I found … Continue reading →

Posted by Jill Bach and tagged with , , | View Comments
Feb 10 2011

Best Practices For iPhone App Icon Design

Posted in Design, Marketing on January 14, 2011

These days there are hundreds of thousands of iPhone, iPod touch and iPad apps in the iTunes App Store. With more apps being added every day your biggest goal is to get your app noticed, otherwise you’ll just fall back … Continue reading →

Posted by Linda Ellis and tagged with , , , , | View Comments
Jan 14 2011

Google Places Available Now in an IPhone App

Posted in Marketing, Strategy on January 12, 2011

Earlier today the Google Places iPhone app was released in the iPhone App Store.  This app allows you to easily see recommendations and additional information on places near your current location.  I am not going to spend a lot of … Continue reading →

Posted by Jill Bach and tagged with , , | View Comments
Jan 12 2011

Companies React Proactively to Gawker Security Breach to Protect Customer Accounts

Posted in Marketing, Technology on December 15, 2010

I’ve had to change a lot of passwords in the last two weeks. I had a Macbook stolen one weekend and then this weekend my login data was among the 1.3 million usernames and passwords compromised when hackers broke into … Continue reading →

Posted by Brian Behrend and tagged with , , , , , , | View Comments
Dec 15 2010

DecorMyEyes’ Bad Example Reminds Us of Customer Service Basics to Remember During the Holiday Season

Posted in Marketing, Strategy on December 2, 2010

This week, The New York Times, The Washington Post and The Today Show profiled Clarabelle Rodriguez, a consumer whose negative experience with an online retailer ended in an arrest. It all started when Ms. Rodriguez made a purchase on the … Continue reading →

Posted by Jody Freshwater and tagged with , , | View Comments
Dec 02 2010