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Unless you’re a company willing to spend $12k per month just to operate a high end ORM tool, you’ve used any one of several dozen monitoring tools and then ventured out into the World Wide Web to respond to comments made about your company, products, and industry.
Popularity: -3% [?]
I’d like to offer a big welcome to the visiting PR professionals from the Texas Public Relations Association. Today we’re presenting Search Marketing 101 to the TPRA in hopes of helping Texas’ best PR pros integrate their client efforts with proven and trackable online marketing strategies.
As promised, I’ve compiled a list of some tools that PR professionals can use or get acquainted with for the sake of partnering with qualified search marketing specialists to delivered a comprehensive Web marketing and branding effort.
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Popularity: 61% [?]
Some of the “up and coming” reputation management (ORM) services out there are advertising like crazy. I’ve seen ads just about everywhere I turn. Ironically, some of the most advertised services are also among the most controversial. And when I say “controversial”, I really mean borderline unethical. They’re promoting destruction / removal of negative organic search results.
Let’s take a closer look at what that really means.
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Popularity: 40% [?]
There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.
Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy means the power to reach your audience now.
Popularity: 4% [?]
Trademark owners must police and shut down their own infringement cases.
It was announced on July 14th, 2008 that eBay is not responsible for policing any goods for Tiffany, or any other trademark holder – a landmark decision by the Southern District Court of New York. Not only does this landmark ruling affect eBay and Tiffany, it affects almost every major brand selling (or allowing sales on their behalf) online today . . .
Popularity: unranked [?]
