I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay Per Click campaigns.

Because honestly, if visits are the #1 success metric a client obsesses over, we as the new vendor will actually look like we’re hurting their efforts rather than helping them.

Here’s why:

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Popularity: 6% [?]

There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people say, “Show me the traffic!”

Here’s why traffic is a bad success metric for PPC:

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Popularity: 6% [?]

If you are selling products online or provide services to both Consumers or Businesses, Pay-Per-Click Advertising can be a rewarding marketing tool for your organization. But to ensure success, there are things you must consider before you embark on a pay-per-click advertising campaign.

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Popularity: 14% [?]

One of the main advantages of Google AdWords is its’ easy to use interface and the setup of individual campaigns.  However, there are some features I would like to see added to the Google AdWords interface that would be very valuable or helpful not only for myself but for any advertiser.  Have you come across situations, where you said to yourself, “I wish Google AdWords had a feature that allowed me to…?”  

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Popularity: 72% [?]

Google Adwords has been around for a while and it has proven to be one of the most successful channels for directing traffic for many individuals and businesses.

Here is a short list of tips to think about when optimizing or creating your Google Adwords campaign:

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Popularity: 44% [?]