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Category Archives: Search Marketing
Your website stats are getting a little less valuable thanks to new search feature Google is rolling out to its users. SSL encrypted search will now automatically be turned on for all logged in users, resulting in improved security and … Continue reading
and tagged with analytics, google, privacy, security, SSL, statistics
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At what point should you consider that it is time to redesign your website? There may be the need to rebrand and refocus. Or you might want to take advantage of new technologies such as HTML5 and deeper social integration. … Continue reading
and tagged with search marketing, sem, seo, SERPs, technology, website redesign
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When selecting a web analytics solution you need to consider many aspects. You have to make sure that you choose the right solution that can effectively integrate with your business’s best practices.
Google’s Matt Cutts reported at PubCon Las Vegas 2009, that sometime in 2010, site speed will become one of its important factors in its algorithm for ranking a website. A short video Interview from PubCon Las Vegas 2009 explains: Site … Continue reading
and tagged with google analytics, search marketing, seo, site speed, Strategy, user experience
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The Google + 1 button debuted this week which integrates social recommendations into Google’s search results and ads. Soon the Google +1 button will be embeddable on web pages. Watch the video below for more information on the +1 … Continue reading
and tagged with google, search, search marketing, Social Media
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There are many businesses that have successfully created a Google AdWords Pay-Per-Click campaign on their own. But, for some businesses, campaigns have not been as successful, either due to the lack of knowledge of the process and/or lack of time … Continue reading
and tagged with google adwords, paid search, pay-per-click, ppc, PPC Audits, PPC Strategy, search marketing
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Google can sometimes index websites so fast that it is possible that content that you did not want indexed gets shown in the SERPs (search engine result pages) or if you have content that is no longer needed, no longer … Continue reading
As marketers and business owners we should always be looking for ways to determine our website successes in relation to our goals and objectives. If you have a blog, are selling products or services online or simply providing information. It … Continue reading
and tagged with bounce rates, google analytics, web analytics, web traffic metrics, website metrics
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As your company approaches or refines their approach to SEO, there are two things you need to know: 1) almost no one wants to give away free links anymore, and 2) most people don’t want to link to a static … Continue reading
and tagged with blogging, emarketer, seo, Social Media
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Google has been and remains one of the most popular pay-per-click advertising platforms on the Internet. As you all know, Yahoo and Bing signed a strategic partnership earlier this year, where Yahoo Search Results would be powered by Bing and … Continue reading
and tagged with advertising, pay-per-click advertising, ppc, survey
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