Category Archives: Search Marketing

Google SSL Search Will Block Search Referrers

Your website stats are getting a little less valuable thanks to new search feature Google is rolling out to its users. SSL encrypted search will now automatically be turned on for all logged in users, resulting in improved security and … Continue reading

Two Search-Related Reasons Why You Might Need a Website Redesign

At what point should you consider that it is time to redesign your website? There may be the need to rebrand and refocus. Or you might want to take advantage of new technologies such as HTML5 and deeper social integration. … Continue reading

Important Criteria for Choosing a Web Analytics Solution

When selecting a web analytics solution you need to consider many aspects.  You have to make sure that you choose the right solution that can effectively integrate with your business’s best practices.

The Value of Site Speed for SEO & User Experience

Google’s Matt Cutts reported at PubCon Las Vegas 2009, that sometime in 2010, site speed will become one of its important factors in its algorithm for ranking a website.  A short video Interview from PubCon Las Vegas 2009 explains: Site … Continue reading

Google +1, is the Search Landscape Changing?

The Google + 1 button debuted this week which integrates social recommendations into Google’s search results and ads.   Soon the Google +1 button will be embeddable on web pages.  Watch the video below for more information on the +1 … Continue reading

Conducting a Google AdWords PPC Audit to Improve Campaign Performance

There are many businesses that have successfully created a Google AdWords Pay-Per-Click campaign on their own. But, for some businesses, campaigns have not been as successful, either due to the lack of knowledge of the process and/or lack of time … Continue reading

Need Immediate Removal of Content from Google SERPs?

Google can sometimes index websites so fast that it is possible that content that you did not want indexed gets shown in the SERPs (search engine result pages) or if you have content that is no longer needed, no longer … Continue reading

What Does Bounce Rate Mean and Why Does It Matter?

As marketers and business owners we should always be looking for ways to determine our website successes in relation to our goals and objectives. If you have a blog, are selling products or services online or simply providing information.  It … Continue reading

Search Marketers Consider Social Media Vital to SEO

As your company approaches or refines their approach to SEO, there are two things you need to know: 1) almost no one wants to give away free links anymore, and 2) most people don’t want to link to a static … Continue reading

Short Survey: The After Effects of Yahoo-Bing PPC Advertising Merger

Google has been and remains one of the most popular pay-per-click advertising platforms on the Internet.  As you all know, Yahoo and Bing signed a strategic partnership earlier this year, where Yahoo Search Results would be powered by Bing and … Continue reading