You’ll see me use the word “ideal” a lot if you haven’t already. I’m an idealist, and this helps me a lot with prospective clients less educated in the art and science of search engine optimization. I paint the picture of an ideal scenario and allow the client an opportunity to run with it. Here’s how we typically go about kicking off SEO with a new client.
1. Conduct Discovery Meetings
I’d estimate that 80% of search marketing agencies fail from the start because they skip this step. What is a Discovery Process? It’s the process wherein time is devoted to truly understand the client’s business. It includes interviews/meetings with key stakeholders, establishing a firm prioritized list of client goals, and learning the language of the industry through the client’s employees in the trenches.
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Popularity: 29% [?]
The decision of whether or not to have your website done in all flash should not be big one. The designing of an all flash website may be more attractive and aesthetically pleasing but all flash websites should be avoided as search engines can not fully read the content or links embedded within the medium.
If the above statement alone is not enough to avoid building out an all flash website, consider the following:
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Popularity: 4% [?]
The number of Incoming Links to ones site, has been for a long time, one of the major underlying principles behind Google’s ranking algorithm in determining how high your site ranks for particular keywords.
With Google holding the largest search engine market share, it is imperative that web site marketers and owners follow the policies that adhere to the guidelines set forth by Google for Link Building.
A brief excerpt from Google’s Policy on Link Building:
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Popularity: unranked [?]
Do you know where you stand in the eyes of your target audience? Some business owners do. Some don’t. Even the ones that are aware don’t always put any PR initiatives into action.
Here’s the rub. Even if your company doesn’t focus on Web-related marketing, you can still lose business from what’s being said about you online. Hence, it pays to monitor your online reputation regardless of your level of Web involvement.
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Popularity: 4% [?]
