Category Archives: Search Marketing

Should Your Company Employ Exact Keyword Match Domains?

Posted in Search Marketing, Strategy on November 4, 2010

Whether you’re a startup, rebranding, or building additional web properties for reputation management, a domain name has to be selected. But how will you choose? There are three primary domain types: Exact Keyword Match Brand Name / Unusual Combined Name: … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , | View Comments
Nov 04 2010

How to Properly Set Client Expectations for SEO

Posted in Search Marketing on October 19, 2010

There’s a great conversation going on over at Outspoken Media today about whether SEOs are responsible for rankings or money. In other words, should an SEO’s responsibility start and stop with rankings and traffic, or should they be accountable for … Continue reading →

Posted by Daniel Dessinger and tagged with , | View Comments
Oct 19 2010

How to Customize Your Navigation with an Older Premium Theme

Posted in Development, Search Marketing on September 7, 2010

Someone else out there is like me: you’ve upgraded your blog to WordPress 3.0.1, but the creators of your premium theme hasn’t been upgraded. You want all that awesome navigation structuring functionality but the best you can do is to … Continue reading →

Posted by Daniel Dessinger and tagged with , , | View Comments
Sep 07 2010

5 Steps to Link Building

Posted in Search Marketing on April 28, 2010

Anyone can post a tweet, status update, digg, or bookmark. But those alone don’t push the needle when it comes to competitive search engine rankings. What separates the best from the rest? Professional link building. What’s the secret to link … Continue reading →

Posted by Daniel Dessinger and tagged with , , | View Comments
Apr 28 2010

Page Load Time Now Affects Organic Search Rankings

Posted in Search Marketing on April 12, 2010

Matt Cutts of Google has confirmed in the past few months that Google has begun looking at page load times and taking a site’s speed into account within the search algorithm. This rollout will be a gradual one and won’t … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , , , | View Comments
Apr 12 2010

Adding Google Analytics to a New Website: New Account vs New Profile

Posted in Search Marketing, Strategy on April 8, 2010

Today’s post is a quick tip for those of you out there using Google Analytics. I learned this lesson the hard way. Let me put it simply: In ALL circumstances, create a new  account versus a new profile. That’s right. … Continue reading →

Posted by Daniel Dessinger and tagged with , , | View Comments
Apr 08 2010

How Much Should I Spend on Pay Per Click Advertising?

Posted in Search Marketing on April 1, 2010

The question I hear more than anything else when we discuss PPC with a new client is “How much should we spend?” It’s an understandable question. If you don’t know any better, PPC (i.e.  “paid search”, “pay per click”, or … Continue reading →

Posted by Daniel Dessinger and tagged with , , , | View Comments
Apr 01 2010

Another Reason Why You Need Tangible Conversion Goals for PPC

Posted in Search Marketing on February 17, 2010

I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , , | View Comments
Feb 17 2010

Why Visits Are a Bad Success Metric for PPC

Posted in Search Marketing on February 15, 2010

There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , | View Comments
Feb 15 2010

What Does an Ideal SEO Campaign Look Like?

Posted in Search Marketing on February 1, 2010

You’ll see me use the word “ideal” a lot if you haven’t already. I’m an idealist, and this helps me a lot with prospective clients less educated in the art and science of search engine optimization. I paint the picture … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , | View Comments
Feb 01 2010