It was an impressive display of corporate sponsorship and ingenuity this morning at the Seesmic Look launch. For those of you wondering what I’m talking about, Seesmic has developed a new desktop application for Twitter users that is supposed to make Twitter more accessible and mainstream (i.e. those of us who might not have adopted it yet because we couldn’t understand it or find a use for it).

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Popularity: 19% [?]

This video was too good to not post. I found this quote particularly thought provoking: “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman

Hope you enjoyed it as much as I did. Your thoughts are welcome.

Popularity: 10% [?]

Twitter announced last Tuesday that users can now integrate their Twitter streams into their LinkedIn profiles. I’ve long questioned the benefit of LinkedIn to people not looking to hire or be hired. But LinkedIn has taken a major step toward daily professional legitimacy.

Then again, this begs the question: Do I REALLY want my tweets to be visible on LinkedIn? What do my tweets say about my level of expertise and professionalism?

I can’t say that the imagery Twitter provided (look to your left) is appropriate, considering the level of awesomeness I attribute to Twitter and my feelings of ho-humness toward LinkedIn. Having said that, I have now willfully and intentionally merged my LinkedIn and Twitter on a selective basis, and I will explain why.

But first, let’s look at the pros and the cons of merging your LinkedIn and Twitter accounts:

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Today I came across a blog post / book review that inspired me to blog. It contains so much information in such a short space that our clients and prospects desperately need to know.

If your company has a static / unchanging website and has yet to engage in social media marketing, this post is your call to action.

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Popularity: 31% [?]

Whether you’re still considering social media marketing or already knee deep in it and wondering what you’re doing wrong, this video clip will speak volumes to your approach and core values. The most common mistake people make is to dive in without a strategy or a clearly defined purpose, with the expectation that people and systems can be gamed to a brand’s advantage. It’s time for a revolution in your mindset and marketing approach.

Enjoy Gary V’s infectious enthusiasm:

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There are dozens of site submission options for publishers / bloggers using the Sociable plugin for WordPress. You’ll see it at the end of this post. It offers you the option of sharing this article with your friends or bookmarking it for later use on many different social bookmarking sites. We use the Sociable plugin because of its versatility and historical dependability.

What is Sociable and Why Should I Care?

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Popularity: 100% [?]

If you have a Twitter or Friendfeed account, you’ve no doubt already heard the news that Facebook acquired Friendfeed. But what does that mean to users like you and me?

Granted, the majority of you probably didn’t have a Friendfeed account 48 hours ago. Just last week, I tried to get my Facebook friends to sign up while Twitter was down, and I got a whopping two people to give it a try. My own sister was one of those two. And after a few days, her conclusion was that Friendfeed is overwhelming.

What plans might Facebook have for the future? As Nick O’Neil of AllFacebook.com stated Monday, “…the companies are being relatively tight lipped about information surrounding the acquisition…” So the best we can do is take a quick look and offer a speculation or two.

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More than any other objection, I hear people refuse to try Twitter because no one is THAT interesting. They don’t care if someone is going to the grocery store or getting their hair dyed. And they definitely don’t want to know that someone’s kid is getting potty trained (then don’t follow me). More often than not, I just walk away, frustrated that I couldn’t help the blind to see the light.

So what are some GOOD reasons for using Twitter? And what can a person get out of it?

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In early March 2009, Facebook began pushing a package of enhanced metric reporting to page administrators as a follow-up to redesigned pages for businesses, celebrities, bands and other non-personal entities.

Facebook’s rollout of these features coincided with MarketNet’s launch of a social media campaign for a new client, which afforded me an excellent opportunity to get to know the new Facebook Insights on a brand-new campaign with fresh data. Now that I’ve had about a month to use the new features, I thought that I would discuss my experiences with the new data and what it means to marketers on Facebook.

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I love launching a company’s social media engagement with prizes, giveaways, and other “incentivizing” goodies. Nothing says instant attention like free stuff people actually want. But unless you’re working with a limitless supply of prizes and giveaways, you’ll need a more comprehensive strategy for the long haul. The long-term strategy begins with the all too important question: “What is our goal?” It’s so obvious I almost didn’t mention it. But experience informs me that your company may be looking to jump on the social media bandwagon to avoid being left behind.

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Popularity: 46% [?]