Interactive Industry - News & Views

MarketNet provides analysis and opinions on Application Development, Ecommerce, Marketing, SEO, Social Networking, Web 2.0, creative trends, best practices, and much more.

SMM: Twitter Makes Customer Service Easy to Fail

“That’s an interesting idea, try submitting as a suggestion here: http://xyz.com [link removed]”

That’s the tweet I received early this morning from a brand I’d sent a suggestion to over the weekend. I sent them a tweet. They responded with a tweet. But their response, ladies and gentlemen, failed to provide the desired level of customer service.

…read more

Popularity: 6% [?]

SMM: Universal Orlando Models Social Media PR

Lisa Barone is covering SES NY this week, including an account of keynote speaker David Meerman Scott‘s amazing story:

“Cindy Gordon was launching a new theme park for Universal Orlando resorts. She could have done anything to launch it. She could have hired the best agency. She could have done a Super Bowl ad.  But she didn’t do any of those things. Instead, she told just seven people. She told the seven most popular bloggers. She held a secret midnight web cast where the bloggers got a special code and they were the only people allowed to go.

…read more

Popularity: 12% [?]

SMM: The #1 Challenge of Social Media Customer Service

More than a year ago, I was talking to existing clients and prospects alike about social media as customer service tool. Far too few expressed an interest at the time, which frustrated me to no end. Twitter wasn’t as mainstream as it is today, and clients were just beginning to toy with the idea of Facebook fan pages. Not to mention the infancy of corporate blogs and useful open-to-public forums. 2009 was the year social media became a mainstream corporate expectation. Thought leaders were already in the space, but the vast majority of businesses weren’t convinced social media was worth the time.

…read more

Popularity: unranked [?]

SMM: Words of Wisdom from Seesmic Look Launch

It was an impressive display of corporate sponsorship and ingenuity this morning at the Seesmic Look launch. For those of you wondering what I’m talking about, Seesmic has developed a new desktop application for Twitter users that is supposed to make Twitter more accessible and mainstream (i.e. those of us who might not have adopted it yet because we couldn’t understand it or find a use for it).

…read more

Popularity: 19% [?]

SMM: Video: Test Cases Validate Social Media ROI

This video was too good to not post. I found this quote particularly thought provoking: “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” – Erik Qualman

You need to a flashplayer enabled browser to view this YouTube video

Hope you enjoyed it as much as I did. Your thoughts are welcome.

Popularity: 10% [?]

SMM: Twitter on LinkedIn Is Great… Or Is It?

twitter-linkedinTwitter announced last Tuesday that users can now integrate their Twitter streams into their LinkedIn profiles. I’ve long questioned the benefit of LinkedIn to people not looking to hire or be hired. But LinkedIn has taken a major step toward daily professional legitimacy.

Then again, this begs the question: Do I REALLY want my tweets to be visible on LinkedIn? What do my tweets say about my level of expertise and professionalism?

I can’t say that the imagery Twitter provided (look to your left) is appropriate, considering the level of awesomeness I attribute to Twitter and my feelings of ho-humness toward LinkedIn. Having said that, I have now willfully and intentionally merged my LinkedIn and Twitter on a selective basis, and I will explain why.

But first, let’s look at the pros and the cons of merging your LinkedIn and Twitter accounts:

…read more

Popularity: 68% [?]

SMM: Social Media Marketing is the Standard, Not the Exception

Today I came across a blog post / book review that inspired me to blog. It contains so much information in such a short space that our clients and prospects desperately need to know.

If your company has a static / unchanging website and has yet to engage in social media marketing, this post is your call to action.

…read more

Popularity: 31% [?]

SMM: Let Gary Vaynerchuk Shift Your Traditional Mindset

Whether you’re still considering social media marketing or already knee deep in it and wondering what you’re doing wrong, this video clip will speak volumes to your approach and core values. The most common mistake people make is to dive in without a strategy or a clearly defined purpose, with the expectation that people and systems can be gamed to a brand’s advantage. It’s time for a revolution in your mindset and marketing approach.

Enjoy Gary V’s infectious enthusiasm:

…read more

Popularity: 8% [?]

SMM: How Do I Get My Site Added to the Sociable Plugin?

There are dozens of site submission options for publishers / bloggers using the Sociable plugin for WordPress. You’ll see it at the end of this post. It offers you the option of sharing this article with your friends or bookmarking it for later use on many different social bookmarking sites. We use the Sociable plugin because of its versatility and historical dependability.

What is Sociable and Why Should I Care?

…read more

Popularity: 100% [?]

SMM: How Does Facebook Acquiring Friendfeed Affect Me?

If you have a Twitter or Friendfeed account, you’ve no doubt already heard the news that Facebook acquired Friendfeed. But what does that mean to users like you and me?

Granted, the majority of you probably didn’t have a Friendfeed account 48 hours ago. Just last week, I tried to get my Facebook friends to sign up while Twitter was down, and I got a whopping two people to give it a try. My own sister was one of those two. And after a few days, her conclusion was that Friendfeed is overwhelming.

What plans might Facebook have for the future? As Nick O’Neil of AllFacebook.com stated Monday, “…the companies are being relatively tight lipped about information surrounding the acquisition…” So the best we can do is take a quick look and offer a speculation or two.

…read more

Popularity: 61% [?]

Older Posts »
2008 MarketNet, Inc. All Rights Reserved.   Privacy Policy 972.941.3200 800.371.1176