Category Archives: Social Media

Do Blogs Still Need Comments?

There’s been a lot of conversation lately about the value of comments and whether having comments turned on is still a necessity for blogs. Matt Gemmell has done a fantastic job of aggregating the conversation on his blog post Comments … Continue reading

New Google+ Tools Enhance Brands Ability to Connect & Engage with Users

After a long wait, Google unveiled on Monday that businesses are now able to leverage the use of Google+ Profiles in their social media initiatives. But, that is not the only news as Google also announced that available to brands … Continue reading

Three Tips For Your Google+ Brand Page

Yesterday Google announced the ability for people to connect to the brands and businesses that they care about using Google+ pages.  So it’s now time to setup another profile for your business.  Here are some tips to getting started: Make … Continue reading

Using Third Party Apps Could Have Negative Impact on Facebook Success

The tool you’re using could be hurting your company’s success on Facebook. A recent study by EdgeRank Checker (a tool that helps measures the all important EdgeRank value) showed a precipitous drop-off when posting to your Facebook page using third … Continue reading

Measuring Influence with Klout

Social influencers are important to big brands these days. They are the people whose thoughts, feelings or actions can influence the decisions and opinions of others. Specifically in the digital realm, its those people who can make their decisions and … Continue reading

Email Still the King of Social Sharing

Email is dead. Long live email! We’ve been hearing that the email era is over on a monthly basis for years now. But despite overflowing inboxes, new email killers coming out all the time, and of course spam, email is … Continue reading

Does Your Facebook Page Work for Secure Users?

Facebook added the ability for users to browse using a secure connection (or https connection) back in January, but unless you were reading their blog or Mashable most users probably didn’t notice. This important feature secures the communication between your … Continue reading

Facebook “Send” Button vs. “Like” Button

A little over a year ago Facebook gave us the “Like” button, today they gave us the ‘Send’ button. So why the need for another button? The premise behind the “Send” button is only the groups, friends or e-mail addresses … Continue reading

Your Online Presence Establishes Your Credibility

When I meet business owners, politicians, and non-profit board members, many believe that it is enough just to have a website, a Facebook account and an email address. Often, the three online identities are the first contact a potential client … Continue reading

Google +1, is the Search Landscape Changing?

The Google + 1 button debuted this week which integrates social recommendations into Google’s search results and ads.   Soon the Google +1 button will be embeddable on web pages.  Watch the video below for more information on the +1 … Continue reading