Whether you are redesigning an existing website, or setting up one from scratch, it is worth the time and cost to check out what your online competitors are doing.
A competitor analysis report is a review of a specific number of websites against a set of criteria. The criteria could be best practices, content only, navigation style, interactive functionality, use of social media features, search engine optimization, a comparison against the proposed content of your website, or a combination of the previous and more.
Once you’ve read that competitive analysis report, you will have accomplished the following two things:
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With the launch of our own new background design and working on various client backgrounds (check us out on Twitter @marketnet), we have some do’s and don’ts that we would like to share. There are as many approaches to profile presentation as there are types of people. And while we never discourage individuals and brands from creative presentation, these basic tips should help anyone present themselves well on a profile page.
1. Do Maintain Brand Consistency. It only makes sense…but do it right. Making your logo as the background, doesn’t work for everyone. My feeling is that if your brand recognition is so great that if you put a piece of fruit as your background and everyone knows you sell computers, then by all means go for it. But if you’re like the rest of us, we can do a bit more. Brand is more than just your logo; it’s both brand image and experience. Twitter really lends itself to offering a brand experience with the full image background. For example, when visiting the Ellen DeGeneres Show you get a feeling of experiencing the show in the moment. Impact that would be lost with only a logo. @TheEllenShow
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You’re looking towards a web site redesign, or potentially launching a site from scratch. You need imagery to add personality to your content, and have no idea where to begin looking for images. Here are a few logistical things you will need to know when purchasing and searching for imagery . . .
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