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Tag Archives: email
In my blog post 5 Basic Email Marketing Musts, I presented the following basic tenants of email marketing: 1. Have a Plan 2. Know Your Audience 3. Design a Flexible Email Template 4. Test, Test, Test 5. Track Results It’s … Continue reading
If you’re responsible for your company’s interactive marketing, then you want to consider attending Connections 2011. Connection 2011 is hosted by ExactTarget and sponsored by Yahoo!, Facebook, Twitter, Adobe, Klout and many others. The conference offers over 55 breakout sessions, … Continue reading
Depending on when you send and who makes up your audience, mobile devices will account for 10 – 30% of all email opens (source). Let me repeat that: 10 – 30% of your emails are being read on a mobile … Continue reading
and tagged with email, mobile
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Email is dead. Long live email! We’ve been hearing that the email era is over on a monthly basis for years now. But despite overflowing inboxes, new email killers coming out all the time, and of course spam, email is … Continue reading
I must have gotten 4 or 5 emails in the past 7 days from various Email List Providers asking me if I would be interested in purchasing email lists for our client’s email marketing campaigns. Each one claimed that the lists … Continue reading
and tagged with best practices, can-spam policy, email, email list growth, email list subscribers, email marketing campaigns, tips
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Many online retailers are using email segmentation strategies to help increase the effectiveness and return on investment of their email marketing campaigns. If you are not doing so, you are missing great opportunities to make your email marketing campaign more successful. … Continue reading
and tagged with email, email campaigns, email list segmentation, email list strategy, email marketing strategy
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Email Marketing is a simple marketing channel but can be complex or cause problems if not done correctly. The following short quiz was not only designed to measure or gauge your knowledge of email marketing but at the same time … Continue reading
and tagged with email, email marketing test
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Buying email lists is probably the most common method marketers think of when building their subscriber list. However, there are a lot of loops you have to go through to make sure the list you buy complies with the CAN-SPAM … Continue reading
and tagged with email, email list, email list growth, email subscribers, tips
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Email Marketing continues to be a versatile, timely and cost-effective channel to communicate. If you’re selling products or sharing information there are some basics you need to follow. Here are five tips for creating and managing a successful email program. … Continue reading
and tagged with email
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Forrester Research claims that 60% of emails will be previewed on a mobile device by mid-2009. Beyond being a staggering statistic that shows the rapid growth of the mobile Internet experience, this statistic should act as a loud wake-up call … Continue reading
and tagged with email, mobile
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