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Tag Archives: pay-per-click
There are many businesses that have successfully created a Google AdWords Pay-Per-Click campaign on their own. But, for some businesses, campaigns have not been as successful, either due to the lack of knowledge of the process and/or lack of time … Continue reading
and tagged with google adwords, paid search, pay-per-click, ppc, PPC Audits, PPC Strategy, search marketing
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The question I hear more than anything else when we discuss PPC with a new client is “How much should we spend?” It’s an understandable question. If you don’t know any better, PPC (i.e. “paid search”, “pay per click”, or … Continue reading
and tagged with budget, pay-per-click, ppc, roi
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I just spoke with one of our biz dev people this morning about realistic PPC goals for a new prospect. Our conversation reminded me of Monday’s post where I talked about why visits are a bad success metric for Pay … Continue reading
and tagged with clients, conversion goals, pay-per-click, ppc, Strategy, success metrics
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There’s no shortage of brands lacking a defined search marketing strategy. It’s common for a marketing manager to be handed a budget for this “new-fangled” search marketing thing, without any clearly defined ROI goals. And, when in doubt, most people … Continue reading
and tagged with budgeting, marketing budget, pay-per-click, ppc, search marketing
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In his January 2009 piece for the Wall Street Journal, researcher and author Mark Penn profiled a major market segment he called “New Info Shoppers.” According to Penn’s research, this segment, which consists of consumers who routinely do online research … Continue reading
and tagged with advertising, e-commerce, mark penn, marketing, new info shoppers, pay-per-click, smm, web analytics
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