Tag Archives: smm

Your Online Presence Establishes Your Credibility

Posted in Marketing, Social Media on April 7, 2011

When I meet business owners, politicians, and non-profit board members, many believe that it is enough just to have a website, a Facebook account and an email address. Often, the three online identities are the first contact a potential client … Continue reading →

Posted by Ted Gurley and tagged with , , | View Comments
Apr 07 2011

Twitter Makes Customer Service Easy to Fail

Posted in Social Media on May 3, 2010

“That’s an interesting idea, try submitting as a suggestion here: http://xyz.com [link removed]” That’s the tweet I received early this morning from a brand I’d sent a suggestion to over the weekend. I sent them a tweet. They responded with … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , | View Comments
May 03 2010

Universal Orlando Models Social Media PR

Posted in Social Media on March 23, 2010

Lisa Barone is covering SES NY this week, including an account of keynote speaker David Meerman Scott‘s amazing story: “Cindy Gordon was launching a new theme park for Universal Orlando resorts. She could have done anything to launch it. She … Continue reading →

Posted by Daniel Dessinger and tagged with , , | View Comments
Mar 23 2010

The #1 Challenge of Social Media Customer Service

Posted in Social Media on March 22, 2010

More than a year ago, I was talking to existing clients and prospects alike about social media as customer service tool. Far too few expressed an interest at the time, which frustrated me to no end. Twitter wasn’t as mainstream … Continue reading →

Posted by Daniel Dessinger and tagged with , , , | View Comments
Mar 22 2010

Words of Wisdom from Seesmic Look Launch

Posted in Social Media on January 21, 2010

It was an impressive display of corporate sponsorship and ingenuity this morning at the Seesmic Look launch. For those of you wondering what I’m talking about, Seesmic has developed a new desktop application for Twitter users that is supposed to … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , | View Comments
Jan 21 2010

Video: Test Cases Validate Social Media ROI

Posted in Social Media on January 12, 2010

This video was too good to not post. I found this quote particularly thought provoking: “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension … Continue reading →

Posted by Daniel Dessinger and tagged with , , , | View Comments
Jan 12 2010

Twitter on LinkedIn Is Great… Or Is It?

Posted in Social Media on November 17, 2009

Twitter announced last Tuesday that users can now integrate their Twitter streams into their LinkedIn profiles. I’ve long questioned the benefit of LinkedIn to people not looking to hire or be hired. But LinkedIn has taken a major step toward … Continue reading →

Posted by Daniel Dessinger and tagged with , , , | View Comments
Nov 17 2009

Engaging the Info Shopper

Posted in Marketing on November 5, 2009

In his January 2009 piece for the Wall Street Journal, researcher and author Mark Penn  profiled a major market segment he called “New Info Shoppers.” According to Penn’s research, this segment, which consists of consumers who routinely do online research … Continue reading →

Posted by Lee De La Houssaye and tagged with , , , , , , , | View Comments
Nov 05 2009

Social Media Marketing is the Standard, Not the Exception

Posted in Social Media on October 27, 2009

Today I came across a blog post / book review that inspired me to blog. It contains so much information in such a short space that our clients and prospects desperately need to know. If your company has a static … Continue reading →

Posted by Daniel Dessinger and tagged with | View Comments
Oct 27 2009

Let Gary Vaynerchuk Shift Your Traditional Mindset

Posted in Social Media on October 13, 2009

Whether you’re still considering social media marketing or already knee deep in it and wondering what you’re doing wrong, this video clip will speak volumes to your approach and core values. The most common mistake people make is to dive … Continue reading →

Posted by Daniel Dessinger and tagged with , , , , , | View Comments
Oct 13 2009